Economist Impact Events are where The Economist comes to life. Award-winning country summits, major industry events and themes of global importance engage and attract an influential audience of government, business, academia and NGOs at the highest levels - all attracted by the quality of Economist content and the audience coveted by sponsors. For clients of The Economist Group, event sponsorship creates a branding, engagement and messaging platform that is a vital part of the marketing mix.
The Business Development Manager’s responsibility is to drive sponsorship sales for events and conferences in the Asia region. This includes the full portfolio of event sponsorship opportunities on our scheduled events calendar.
In the role you would be expected to:
- Meet or exceed sponsorship sales targets
- Establish and maintain key account relationships in focus markets
- Take sponsor Lead responsibilities for selected events
- Coordinate sponsorship activities in liaison with the media and content solutions team
- Identify and lead sales efforts on integrated marketing opportunities as appropriate
- Support colleagues in the Event teams and around the region as necessary
- Liaise with associates and agents in the territory as necessary
To succeed in the role you would have:
- Extensive business-to-business sales experience in the Asia where you have progressively achieved higher targets
- Experience in selling sponsorship with demonstrated results
- Proven ability at event sponsorship sales and relationship management
- Regular sales log reference kept for weekly and monthly sponsorship calls and meetings—and integration in com
- Bachelor degree holder in economics, business or international studies (preferred)
- Strong written and spoken English
- Asian language abilities a distinct advantage
You will be able to demonstrate:
- A self-starter, able to work and research new business and pitch to prospective clients
- Ability to be a results-oriented person with the drive and determination to succeed
- Ability to be an excellent communicator with a strong presence, good presentation skills and rapport with clients at senior and management level
- Ability to be independent and resourceful, but totally committed to being part of a dynamic regional team
- Ability to meet deadlines and cope well under pressure
- Good awareness of economic and political issues affecting business investment and operations in the region
- Ability to be well-organised and efficient with excellent time management skills to meet target and deadlines with minimal supervision
- Persistence in meeting pre-set targets and aiming high if targets are met
