Job Description & Requirements
The incumbent will assist to develop, implement, and execute digital and retail marketing projects, optimizing sales conversion.
Social Media Management
- Create and manage all published content (images, video and written) on social media platforms such as Facebook, Instagram, Tiktok
- Source and manage KOL influencers on advertorials and campaigns
- Ensuring timely updates for social media postings
- Develop a comprehensive understanding of the social media space and any updates or trends relating to our industry
- Work with our Brand Manager to plan and develop our digital strategy & timeline
Retail Marketing
- Designing marketing communications and collaterals for in-store promotions
- Assist in in-store display set-up, tear downs during new launches, exclusive campaigns etc
- Plan and develop our retail marketing timeline including any upcoming partnerships & collaborations
Public Relations and Event Management
- Preparing event marketing collaterals, ie. Brochures, eDMs, advertisements
- Plan and execute branding campaigns such as roadshows, makeup demos etc
- Sourcing of sponsors and suppliers
Ecommerce-Marketing
- Basic Website Maintenance - Preparing artwork, write-ups of new products
- Managing SEO/SEM related tasks
- Design and Maintenance of E-Commerce Platform
- Proposing & implementing digital marketing campaigns on platforms such as FB, Ticktok, Google
- Track, measure & report on our digital marketing campaigns
Job Requirements
- Working Knowledge of Photoshop/Illustrator/Powerpoint/Excel/Video Editing tools
- Meticulous and Keen eye for detail
- Good Organizational Skills to plan and execute marketing calendar
- Experience in setting up and optimizing SEO/SEM
- Innovative and able to generate fresh ideas
- Must be a team player and able to multi-task
- Keen interest in the beauty cosmetics industry
- Diploma/Degree marketing related field, with or without experience
