Job Responsibilities
- Conceptualize, lead and implement the overall marketing strategy for all brands under the organization
- Ensure that all marketing activities and collaterals are in line with brand equity.
- Work with cross functional heads to ensure marketing activities have a positive impact on Sales performance.
- Keep abreast of competitor activities and market developments
- Define and develop KPI framework to measure and track KPIs and ensure growth effectiveness.
- Provide analysis & performance reports including daily, weekly, and monthly, reporting of KPIs and recommending changes to improve performance as to achieve results.
- Evaluate e-commerce campaign and spend effectiveness to ensure positive ROI and recommend data driven learnings for future campaigns
- Manage the e-commerce team and being responsible for the day-to-day operations aspects of the e-commerce platform including but not limited to user experience, order fulfilment, customer service and content creation.
- Review the e-commerce team resources for skills training, career advancement and recruitment.
- Manage off-shore Customer Care / e-commerce support officer who oversee responding to customer inquiries on live-chat and emails.
Requirements
- Possess degree in Business Administration or equivalent.
- At least 5 years of proven experience in related field, of which 2 years is of managerial capacity.
- Prior experience in digital marketing strategy.
- Proficient in SEO, Woocommerce, Shopify, Wordpress.
- Solid knowledge of web analytics tools like Google Analytics.
- Ability to handle a small team.
- Self-driven and motivated.
Interested candidates who wish to apply for the advertised position, please email us an updated copy of your resume for a confidential discussion. We regret that only shortlisted candidates will be notified.
Job Code: Ky
PERSOLKELLY Singapore Pte Ltd | EA Licence No: 01C4394
Chan Sau Wah Kenny | EA Reg No: R1106707
More jobs available www.persolkelly.com
By sending us your personal data and curriculum vitae (CV), you are deemed to consent to PERSOLKELLY Singapore Pte Ltd and its affiliates to collect, use and disclose your personal data for the purposes set out in the Privacy Policy available at https://www.persolkelly.com.sg/policies. You acknowledge that you have read, understood, and agree with the Privacy Policy.
#SGUnited
