BE INSPIRED & INSPIRE OTHERS
Join US!
Founded in 2002, Mind Stretcher is the market-leading Tuition and Enrichment chain in Singapore, with 26 centres islandwide and an annual enrolment of 24,000 courses. As Educators with a Difference, we seek to inspire and stretch the potential of all students, regardless of their individual ability.
Are you passionate about shaping the future of education? Join our team and ignite your career in the vibrant world of education.
Job Summary:
The Marketing Intern will support the Mind Stretcher Marketing Team with strategizing, planning, and executing marketing campaigns and brand activations across various marketing channels to ensure the brand remains at the forefront of the education sector in Singapore. Additionally, the Marketing Intern will assist in community building, partnership development, market research, social media management, influencer collaborations, email marketing, SEO, website updates, and analytics to drive brand growth and engagement.
Key Responsibilities:
Brand Campaigns and Activations:
• Conceptualize, plan, and execute innovative and compelling brand-led campaigns and activations.
• Manage events planning and coordination for these campaigns and activations.Community Building and Engagement:
• Develop and execute engaging community engagement initiatives to increase brand love and customer loyalty.
Partnerships:
• Identify and build relationships with brand and strategic partners.
• Brainstorm and execute collaboration ideas to expand brand reach.
Market Research:
• Stay updated on consumer trends, preferences, social issues, and industry/competitor trends.
• Identify creative brand-led campaign opportunities based on research findings.
Social Media Marketing:
• Manage organic social media accounts and content calendars.
• Foster engagement with the online community and respond to comments, messages, and mentions.
Collaboration:
• Execute collaboration opportunities to enhance
brand presence on key social platforms.
• Collaborate internally to ensure alignment with business objectives.• Establish relationships with KOLs and micro-influencers.
Email and Messaging Marketing:
• Manage and optimize email and messaging marketing platforms and content
calendars.
SEO & Performance Marketing:
• Contribute to SEO efforts and coordinate paid performance marketing activities.Website and Centers:
• Implement updates on websites and onsite centers, including business-as-usual, tactical, and campaign-related updates.
Analytics and Insights:
• Utilize analytics tools to track and analyze key performance metrics across various channels.
• Transform insights into actionable recommendations to optimize content and
marketing strategies.
Additional Responsibilities:
• Proactively identify opportunities to further grow the brand and contribute to its success.
• Any other ad-hoc projects or assignments which might be assigned from time to time.
We would love to hear from you if…
• You are currently undertaking a Diploma or Bachelor’s Degree in Business, Marketing, Communications, or related fields
• Have a keen interest in the education industry
• Enjoy working in a dynamic and growing environment
• Are a team player and enjoy working with people of different backgrounds and expertise
• Are proactive and resourceful and willing to learn the ropes
• Are able to commit to a full-time/part-time (at least 3 days a week) internship for 6 months
