Job Description:
Marketing & Communications Responsibilities:
- Lead digital marketing planning and execution to increase brand awareness, generate leads, and drive conversions for MSc programs in key markets like China and India.
- Manage SEO/SEM, email marketing, social media, and display advertising campaigns.
- Optimize digital marketing strategies across platforms like Google and Facebook based on competitor analysis.
- Coordinate email campaigns with recruitment and faculty teams for a cohesive approach.
- Create compelling ad content and multimedia to promote master’s, bachelor’s, and executive education programs.
- Implement effective SEO and SEM strategies to boost search visibility.
- Oversee multi-channel digital marketing campaigns and ensure quality standards.
- Provide data-driven insights to enhance campaign effectiveness and meet deadlines.
Budget and Conversion Management:
- Manage digital advertising budgets for efficient allocation.
- Analyze campaign metrics to maximize ROI and improve website performance for higher conversion rates.
Content Marketing:
- Produce engaging content like student interviews and scientific articles to attract target audiences.
- Develop publications such as bi-annual newsletters to share research and stories effectively.
- Create marketing materials like brochures and newsletters for recruitment and events.
Events Management:
- Plan and execute corporate events ensuring they reflect brand identity and meet objectives.
Requirement:
- Bachelor's degree in Marketing, Communications, or a related field.
- 3-5 years of experience in digital marketing, focusing on multi-channel strategies including SEO, SEM, social media, and digital platforms.
- Proficient in marketing automation.
- Strong skills in analyzing and reporting on campaigns and channels, especially using Facebook and Google Analytics.
- Analytical thinker with a knack for interpreting data and visitor trends.
- Google AdWords and Analytics certification preferred.
- Experience with CRM tools like HubSpot or Salesforce is a bonus.
- Knowledge of managing Chinese digital platforms such as RED and WeChat is advantageous.
Additional information:
- Working days: Monday to Friday
- Salary up to $5000
- Located in Kent Ridge
To help us process your application, please visit www.gmprecruit.com/current-jobs to upload your resume on our website with GMP Job Code: 24643
We regret that only shortlisted candidates will be notified.
GMP Recruitment Services (S) Pte Ltd | EA Licence: 09C3051 | Remus Gan | Registration No: R21102972
