We seek an experienced and results-driven Digital Marketing Manager with a strong focus on lead generation to join our dynamic marketing team.
The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our company's products and services, specifically aiming to generate high-quality leads. This role requires a creative thinker with excellent analytical skills, a deep understanding of digital marketing strategies, and the ability to work effectively in a fast-paced environment.
Key Responsibilities:
Develop and Implement Lead Generation Strategies:
- Design and execute effective and comprehensive lead-generation campaigns across various digital channels including email, social media, PPC, SEO, and content marketing.
- Utilize marketing automation tools to nurture leads and move them through the sales funnel effectively
- Develop targeted marketing strategies to attract and convert leads at different stages of the buyer's journey.
Campaign Management and Optimization
- Design and manage campaigns from conception to execution, ensuring they align with business goals and deliver measurable results.
- Create compelling and conversion-focused content landing pages, email campaigns, and social media posts.
- Monitor and analyze campaign performance metrics, providing regular reports and insights to stakeholders.
- Use insights from data analysis to optimize campaigns, improve conversion rates, and achieve lead generation targets.
- Optimize campaigns based on performance data to improve lead quality and conversion rates
Content Creation and Optimization
- Collaborate and develop with the content team to create compelling content tailored to target audiences to attract and convert potential leads, including blog posts, whitepapers, case studies, and webinars.
- Optimize content for SEO to enhance visibility and organic traffic.
Data Analysis and Reporting
- Conduct keyword research and use SEO best practices to increase organic traffic and improve search engine rankings.
- Manage and optimize SEM campaigns to ensure high ROI and effective budget utilization.
- Utilize analytics tools to track, measure, and report on campaign performance and ROI.
- Conduct A/B testing and other performance analyses to refine and improve marketing strategies.
CRM and Marketing Automation:
- Manage and optimize CRM and marketing automation systems to nurture leads through the sales funnel.
- Implement and refine lead scoring and nurturing processes to improve conversion rates.
Social Media Strategy and Management:
- Develop and execute social media strategies to increase brand awareness and generate leads.
- Engage with the online community, respond to inquiries, and foster relationships with potential clients.
Collaboration and Coordination:
- Work closely with the sales team to ensure alignment on lead quality and follow-up processes.
- Collaborate with the design team to create visually appealing marketing materials.
- Provide regular updates and insights to sales on campaign performance and lead behaviour.
Budget Management:
- Manage the digital marketing budget, ensuring efficient allocation of resources to maximize ROI.
- Monitor and report on spending against budget.
Industry Trend Monitoring:
- Keep abreast of the latest digital marketing trends and technologies.
- Implement new tools and techniques to improve lead generation efforts.
Qualifications / Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Proven experience (5+ years) in digital marketing with a strong emphasis and focus on lead generation.
- Proven track record of developing and executing successful lead-generation campaigns.
- Strong understanding of digital marketing channels (SEO, SEM, PPC, social media, email marketing).
- Experience in B2B or B2C marketing.
- Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Excellent written and verbal communication skills.
- Proficiency in using digital marketing tools and platforms, including Google Analytics, Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, etc.
- Creative thinking and problem-solving abilities.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Why Caring Skin:
At Caring Skin, we are committed to being a good company that creates great value, impacts lives with our high-quality skin care solution, and is the place of choice for customers and employees.
We believe great service starts from supporting our colleagues well. We care for one another like a family. We take pride in our work and want to continue doing good.
By joining Caring Skin, you can make a difference in the lives of others with the potential you can bring to the team, and through our holistic skincare solution.
Join Our Team at Caring Skin - A Certified Great Place to Work!
Are you looking for an exciting opportunity to grow your career in a company that truly values its employees? Caring Skin is a certified Great Place to Work, and we're searching for talented individuals like you to join our dynamic team!
Why You'll Love Working Here:
Certified Great Place to Work: We're proud to be recognized for our outstanding workplace culture, where employee satisfaction and happiness are our top priorities.
Collaborative Environment: Our team thrives on collaboration and innovation. You'll have the chance to work with some of the brightest minds in the industry.
Professional Development: We believe in continuous learning and growth. Enjoy access to various training programs, workshops, and mentorship opportunities.
Work-Life Balance: We understand the importance of balance. Flexible working hours and remote work options are available to support your personal and professional life.
Employee Benefits: Competitive salary packages, comprehensive health benefits, wellness programs, and more.
Interested applicants are invited to send an updated resume along with a portfolio link to HR or click Apply Now.
You may also Text to 8779 0917.
