Marketing Manager

Herb Terra is seeking a dynamic and experienced Marketing Manager to lead our marketing efforts and drive the growth of our brand in the wellness supplement industry. The ideal candidate will be a strategic thinker with a passion for natural health, and a proven track record of successful marketing leadership.

Key Responsibilities:

• Strategic Planning: Develop and implement comprehensive marketing strategies to increase brand awareness, drive sales, and achieve company growth objectives.
• Campaign Management: Lead the creation, execution, and analysis of marketing campaigns across multiple channels, including digital, social media, content marketing, affiliate marketing, email marketing, and traditional advertising.
• Team Leadership: Manage, mentor, and inspire the marketing team to achieve their best performance, fostering a collaborative and innovative work environment.
• Market Research: Conduct market research to identify new opportunities, understand customer needs, and monitor industry trends.
• Brand Development: Strengthen and expand Herb Terra’s brand presence, ensuring consistent messaging and visual identity across all marketing materials.
• Budget Management: Oversee the marketing budget, ensuring effective allocation of resources and maximizing ROI.
• Partnerships and Collaboration: Build and maintain relationships with external partners, influencers, affiliates, and industry stakeholders to enhance marketing efforts and expand reach.
• Content Creation: Oversee the development of compelling content, including blog posts, videos, infographics, and other marketing collateral.

Requirements:

• Education: Bachelor’s degree in Marketing, Business, Nutrition, or a related field is good to have but not compulsory.
• Experience: Minimum of 2-3 years of experience in marketing, with at least 1 years in a leadership role, preferably within the wellness, health, or organic products industry.
• Skills:

1. Strong strategic and analytical thinking abilities.
2. Proven ability to develop and execute successful marketing campaigns.
3. Proficient in digital marketing tools and platforms (SEO, SEM, social media, email marketing, etc.).
4. Exceptional communication and interpersonal skills.
5. Creative mindset with the ability to generate innovative ideas.
6. Strong understanding of market research and consumer behavior analysis.
7. Ability to manage budgets and resources effectively.
8. Familiarity with sustainable and ethical marketing practices.
   

Key Goals:

• Increase brand awareness and market share in the supplement sector.
• Drive customer engagement and loyalty through targeted marketing initiatives.
• Achieve measurable growth in sales and revenue.
• Enhance online and offline presence through strategic marketing campaigns.
• Foster a strong, cohesive marketing team that is aligned with Herb Terra’s mission and values.

Join Herb Terra and be a part of a team dedicated to enhancing lives naturally. If you are passionate about marketing and have a love for nature, we would love to hear from you. Apply today and help us make a difference!