OBJECTIVE:
We are looking for a Marketing Manager to lead and execute marketing strategies that drive brand growth, enhance market presence, and achieve Sin Chew Woodpaq Pte Ltd.’s marketing objectives by understanding customer needs and promoting our products and services effectively across our current presence in Singapore, Malaysia and other regional markets in line with our expansion in the future.
KEY RESPONSIBILITIES:
- Strategic Planning and Execution:
- Develop and implement comprehensive marketing plans and strategies aligned with company goals.
- Conduct market research to identify new opportunities, market trends, and competitor activities.
- Collaborate with senior management to set marketing goals and objectives.
2. Brand Management:
- Oversee the development and implementation of branding initiatives to strengthen the company’s market position.
- Ensure consistent brand messaging across all marketing channels and materials.
- Manage brand image to align with company values and objectives.
3. Campaign Management:
- Plan, execute, and oversee marketing campaigns across various channels, including digital, print, and social media.
- Monitor campaign performance and adjust strategies to maximize ROI and achieve required KPIs.
4. Content Creation:
- Lead the creation of compelling marketing content, including brochures, newsletters, press releases, and digital content.
- Ensure all content is consistent with brand voice and messaging.
5. Digital Marketing:
- Develop and execute digital marketing strategies, including SEO, SEM and social media, working together with our vendors.
- Manage and optimize the company’s online presence, including the website and social media platforms.
- Analyze and report on digital marketing performance metrics and adjust strategies accordingly.
6. Budget Management:
- Develop and manage the marketing budget, ensuring optimal allocation of resources.
- Monitor and report on marketing expenditures and ensure cost-effectiveness.
7. Team Leadership:
- Lead and mentor the marketing team, fostering a collaborative and innovative work environment.
- Provide guidance and support to team members in achieving their individual and team goals.
8. Tradeshow Management:
- Develop and execute comprehensive tradeshow plans, including booth design and logistics.
- Coordinate with vendors and internal teams for timely preparation and delivery.
- Oversee on-site setup, staff management, and issue resolution.
- Ensure leads management and follow up
9. Corporate Social Responsibility:
- Develop and implement CSR initiatives that align with the company’s values and goals, working with various internal and external stakeholders.
- Promote the company’s CSR efforts through marketing and communication channels.
10. Reporting and Analysis:
- Track, analyze, and report on the effectiveness of marketing activities and campaigns.
- Provide insights and recommendations for continuous improvement.
- Prepare regular reports for senior management on marketing performance and impact.
- Any other relevant duties assigned by Management
REQUIREMENTS:
- Bachelor’s degree (or equivalent) in marketing, business, or related field.
- At least 2 – 5 years of experience in managing a marketing team
- Proven success in developing marketing plans and campaigns both online and offline.
- Experience with marketing automation and vendor management.
- Excellent written and verbal communication skills.
- Strong project management, multitasking, and decision-making skills.
- May be required to travel
