Responsibilities:
Marketing & Communications
- Lead the comprehensive planning, execution, and production scheduling for digital marketing initiatives to enhance brand awareness, generate leads, and drive conversions for MSc programs in key markets such as China and India.
- Strategize and implement all digital marketing efforts, including SEO/SEM, email marketing, social media, and display advertising campaigns in key markets.
- Strategically plan and enhance the execution of digital marketing campaigns through Google Search Engine, Facebook Ads, and/or other digital marketing platforms.
- Research and analyze competitor advertising strategies and use these insights to adjust and refine digital marketing strategies.
- Plan and develop email campaigns in collaboration with the recruitment and faculty teams, ensuring a cohesive marketing approach.
- Lead the conceptualization and production of compelling ad content, including visuals, copy, and multimedia elements to increase awareness and generate interest for master’s, bachelor’s, and executive education programs.
- Develop and implement effective SEO and SEM strategies to boost organic and paid search visibility.
- Oversee the design, implementation, and optimization of multi-channel digital marketing campaigns.
- Ensure quality assurance testing on all campaigns to maintain high standards in grammar, links, tracking parameters, imagery, landing pages, subject lines, and segmentation.
- Provide actionable insights and recommendations based on data analysis to improve campaign effectiveness.
- Ensure the team fulfills all required core primary tasks and activities throughout the year, keeping deadlines in mind.
Budget and Conversion Management
- Manage the digital advertising budget for efficient resource allocation.
- Report, analyze metrics, monitor campaign performance, and provide data-driven insights to achieve campaign goals and maximize ROI.
- Improve website and landing page performance to enhance conversion rates and optimize the user experience.
Content Marketing
- Develop content marketing articles (e.g., student interviews, subject content) to generate interest among the key target audience.
- Conceptualize and develop publications (e.g., bi-annual newsletter) that translate scientific research and profile stories into engaging articles to generate interest among the key target audience.
- Plan, write, and design all marketing materials such as the bi-annual newsletter, corporate brochure, corporate gifts, and program brochures, including online and offline resources for the recruitment team and events.
Events Management
- Plan and execute corporate events of varying scales, ensuring all aspects are on target and consistent with the brand identity.
Requirements:
- Bachelor's degree in Marketing/Corporate Communications or related field required.
- Min 3 years of experience in marketing and communications.
- Motivated and good in communication
Interested candidates who wish to apply for the advertised position, please click on the APPLY button and send in your resume to [email protected]
EA License No: 13C6305
Reg. No.: R23117856
For candidate who applied for the advertised position is deemed to have consented to us that we may collect, use or disclose your personal information for purpose in connection with the services provided by us.
