The Head of Marketing and Operations will be an experienced, dynamic and highly motivated individual responsible for driving the marketing, communications and events strategy across all areas of the group. Branding and positioning of the group will be a key focus moving forward. The successful candidate will be expected to develop long-term strategic goals, foster collaborative relationships both within and outside of the group, and continue to showcase Singapore Badminton Stadium and Singapore Badminton Stadium as a world-class setup to the local and international community. Reporting directly to the Board of Directors, the successful candidate will contribute to the strategic direction of the group and will play a vital role in its ongoing success.
Key Responsibilities:
1. Management and Strategy:
- Provide innovative leadership in creating a marketing, branding and communication strategy, including developing long-term goals and an annual operating process to optimise the positioning of the group;
- Be a member of the crisis management team, managing the response to and communications around both planned and unplanned situations across multiple media to both the internal and external community as appropriate;
- Own and manage the marketing, communication and event budget to generate desired output.
2. Membership Management:
- Build customer experience and loyalty through benefits and rewards, by identifying the right partners and sponsors based on the group’s goals and strategies;
- Build campaigns and execute promotions or educational materials to promote and deliver such benefits, rewards, collaborations to target audience and customers;
- Educate operations staff on offerings;
- Develop and execute marketing calendar
3. Operations Management:
- Involvement in the planning, coordination, and execution of all events at the venue, ensuring they meet quality standards and client expectations;
- Manage day-to-day venue operations, including staffing, logistics, facility maintenance, and vendor coordination;
- Develop and maintain standard operating procedures (SOPs) to optimize operational efficiency and effectiveness;
4. Client and Stakeholder Management:
- Build and maintain strong relationships with clients, ensuring high levels of satisfaction and repeat business;
- Serve as the primary point of contact for high-profile clients and events, providing personalized service and support;
- Collaborate with internal teams, vendors, and stakeholders to ensure seamless event execution and satisfactory customer experiences.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, Event Management, or a related field.
- Extensive experience in marketing and operations management, preferably in the events or hospitality industry.
- Proven track record of developing and executing successful marketing strategies and managing large-scale events.
- Strong leadership and team management skills, with the ability to motivate and develop a diverse team.
- Excellent communication, negotiation, and interpersonal skills.
- Proficiency in marketing and event management software and tools.
- Strong analytical and financial management skills.
- Ability to work under pressure, manage multiple priorities, and meet tight deadlines.
- Creative thinker with a strategic mindset and a results-oriented approach.
Preferred Skills:
- Experience in digital marketing, social media management, and online advertising.
- Knowledge of venue management software and customer relationship management (CRM) systems.
- Familiarity with sustainability practices and initiatives in the events industry.
- Network of contacts within the events, hospitality, and media sectors.
Note: This job description is intended to outline the general responsibilities and requirements of the position. Additional duties may be assigned as needed to meet the evolving needs of the organization.
