Digital Marketing Manager
JOB DESCRIPTION
The Digital Marketing Manager will be responsible for managing and implementing digital transformation strategies aligned with our clients' business goals. This person will be the primary point of contact with clients and will be responsible for their projects. He/She will need to foster a strong working relationship internally with the creative/production team as well as externally with clients on the approval of campaigns and contents. The ideal candidate has to be agile, disciplined, highly motivated and has a native understanding of digital resources to deliver the best for the clients.
The Digital Marketing Manager will be a key point of contact for clients, in-house production team and external vendors (if any). They must have the ability to create or act on new opportunities and maintain strong, influential, and collaborative relationships with both clients and colleagues.
The ideal candidate has to be agile, creative, disciplined and highly motivated to deliver the best for the clients. He/she is passionate about creative and social media marketing, and has a comprehensive understanding of how emerging trends and social platforms can value add to a brand’s digital media channels.
Responsibilities and Duties
- Forge strong relationships with clients and be the primary point of contact for key activities
- Point of liaison with clients on approval of campaigns and content; understanding their changing needs and adapting our approach to social media management for them accordingly
- Collaborate with internal marketing and content/production teams to generate advertising assets including video, graphics, ad copy, and landing page URLs in order to create and deliver best-in-class social media and content-driven campaigns for our clients
- Own, strategize, plan, create, schedule and distribute content with boosted posts and paid media; Optimize ad spends daily to achieve maximum efficiency for ad spend globally
- Manage advertising calendars and project-manage advertising materials
- Deep-dive into social media analytics in order to gather actionable insights and generate monthly reports
- Post/schedule content and manage the content calendar and overall planning of content
- Manage the community, replying to comments and DMs but also taking part in relevant conversations outside of the brand channels to drive engagement.
- Manage the community and monitor online conversations to generate brand engagement
- Conduct A/B tests in ads to understand contributing factors that drive the business forward
- Stay up-to-date on industry changes to ensure our clients are always ahead of the curve on digital and social trends
Qualifications and Skills
- Minimum 3 years experience working in social media with experience being client facing
- Knowledge of all social media platforms such as Facebook, Instagram, TikTok, Linkedin and Threads
- Strong knowledge of Ad management platforms (Meta, Google, TikTok) and experience in running ad campaigns
- A good understanding of marketing best practices such as storytelling, CTAs and clear messaging
- A natural self-starter, able to surface opportunities and execute well
- Excellent written and verbal communication skills; effectively communicate with internal stakeholders at all levels of the organization, vendors and team members
- Ability to create compelling ad copy specific to the identified target audiences
- Superior collaboration and teamwork skills; experience working with cross-functional teams
- Project management experience and adaptability: Ability to re-prioritize while operating within a fast-paced environment, while continuously maintaining attention to detail, establishing priorities, and meeting deadlines
