Primary Function of Position:
The Digital Marketing Manager, Asia position will define best practices and execution for Intuitive’s content strategy in the region including web and social media presence in Asia. Reporting to the Director of Marketing Operations, Asia, you will help define and deliver Intuitive’s global brand voice through digital content creation on internal and external channels and platforms. As part of the Marketing department, you will work cross-functionally to define and deliver meaningful, measurable business messaging to key stakeholders. You will partner with Intuitive Global, Asia Regional and country marketing functions to ensure a consistent, localized approach to content strategy. You have experience publishing content using enterprise content management systems. You operate as both digital marketer and copywriter for organic and paid content across Asia-specific channels in partnership with global business partners.
Essential Job Duties
Website Content
- Develop a website content calendar to enhance our existing websites in all regional markets
- Work closely with regional or local agencies on briefing and developing content and imagery for the site
- Helping country marketing teams identify stories that can be showcased at a local or regional level and working with local teams to shape these up for publishing
- Work closely with global and regional marketing and regulatory teams to define the purpose of each publishing platform and ensure usage in a compliant way
- Work closely with regional stakeholders and global corporate partners to source content for local websites,
- Define on-demand content strategies for the web working with global, regional and country teams
- Maintain country marketing calendars on the websites
- Analyze statistics, traffic data, and campaign results to adjust and optimize digital marketing strategies. Evaluate ROI to assess content effectiveness.
Social
- Developing, sharing and monitoring of an editorial calendar to fuel the creation of permanent and evolving social content across all Asia markets
- Develop a roadmap for aligning LINE, WeChat, Naver etc. with the regional content strategy, legal and regulatory requirements
- Support paid media for social media platforms like LinkedIn, Facebook
- Definition, management, optimization and regular reporting for social media campaigns and programs day-to-day care, feeding, development, and publishing of content on established platforms (social media, website, intranet)
- Develop best practices for consistent community management and engagement including issues management and follow-up of customers’ or patients’ comments.
- Define, and continually refine, social listening for the purpose of daily monitoring, industry and competitive landscape, opportunity identification, customer and patient discussions (inc. complaints), and issues management (in partnership with Global Public Affairs teams in country)
- Partner with Market Intelligence group on meaningful inclusion of social media insights relevant to existing market research/reporting
- Hands-on, consistent community management and engagement including issues management and triage of customer / patient complaints and requests for post-market compliance (inside of set working hours, apart from crisis management or emergent situations where rotating shifts for active monitoring/response will be required)
- Identify, validate, and make the case for new accounts, channels, campaign types, tools, and cross-functional programs as warranted
- Overlapping projects with marketing automation
Agency Management
- Working with regional teams on understanding requirements for marketing collateral, defining the brief, consolidating collateral and working with internal or external teams/agencies to produce content
- Consolidating agency work across Asia and streamlining requirements with fewer agencies to ensure efficiency of costs and process
