Team Summary
The AP Corporate Communication team creates and delivers communication programs that drive Visa’s business growth and advance and protect the company’s reputation. This team takes ownership of the Company’s external comms profile including Asia Pacific’s President and senior leadership team, Products & Solutions, Innovation, Commercial & Money Movement, Merchant Sales & Acquiring, Risk, Consulting and Analytics, Technology, and Strategy. We work across external, client and employee communication activities to promote Visa’s ongoing strategy to extend our payments network into new areas of opportunity and position ourselves as the partner of choice for banks, merchants, fintechs, technology companies and governments. In close partnership with the business functions, our team defines the company’s positions in the region on a wide range of industry topics and delivers corresponding thought leadership content.
What a Director, Business Communication does at Visa:
In this role, you will work with the AP leadership team and key functions across the business: Product, Merchant Sales & Acquiring, Technology and support on Global sponsorships & marketing. You will conceptualize and deliver communication programs that drive business results for Visa’s critical growth pillars and how these support the growth of our clients’ businesses. You will oversee regional thought leadership communication including content for external, client and internal audiences. This includes comprehensive corporate storytelling collateral, media and social campaigns, and stakeholder education delivered via a mix of channels including events.
In this role, you will be the regional communication lead for a range of areas that are central to Visa’s growth and manage the communication needs of the relevant functional teams and oversee communication campaigns that reflect these areas’ increased importance to Visa’s long-term growth strategy. You will play a key role in managing issues and supporting crisis communication across Asia Pacific.
It is vital for the applicant to demonstrate knowledge and capability in helping regional and local business and communication teams engage stakeholders and reinforce Visa’s vision for the future of commerce as it relates to our long-term commitment to uplift economies. In addition to delivering high-quality communication programs, you will act as a trusted advisor to Visa’s leadership team in some of the region’s most complex functions, helping them talk about their business objectives in a way that has a meaningful impact in the communities in which we operate. You will also play a key role in ensuring the company’s public and client-facing messages in Asia Pacific are communicated with a whole-of-Visa perspective, coordinating across geographies to make sure all content, from press releases to speeches, is consistent and aligned.
Projects you will be a part of:
This team creates and leads many of the highest profile communication programs in the region. We oversee the Asia Pacific communication strategy to define and articulate Visa’s network evolution as it relates to innovation, trust and corporate citizenship. On a tactical level, you’ll support the delivery of regional strategic events and play a key role in developing thought leadership content for senior leaders.
You’ll also contribute to broader communication programs that the regional AP comms team is responsible for:
- Small business programs and expanding merchant acceptance
- Corporate storytelling to drive Visa’s critical growth pillars of value-added services and money movement
- Regional positions on innovations shaping the payments landscape, such as data privacy and cybersecurity
- Strategic initiatives
- Reputation challenges and opportunities associated with all of the above, including defining the value of Visa and issues/crisis management.
You will lead or work on communication programs that incorporate every aspect of the communications discipline, including public relations and social media (press announcements, key messaging, media interviews, bylines), client-facing communication (leading development of client-facing thought leadership collateral, supporting major client events as run by the Client Communication team) and employee communication (working closely with the Employee Communication team to promote functional priorities on internal channels and at the annual regional market kickoff meeting.)
You will work with the most senior leaders in the region to help them achieve their business objectives through strategic communication programs, and you will have a chance to work closely with colleagues in every market in Asia Pacific, as well as our global colleagues in the broader communication team.
