Reporting of the role
This role reports to: Associate Director
3 best things about the job:
- The prospect of honing your skills in media planning by working on Global brands focused on retail, youth culture and consumer brand, providing exposure across SEA markets.
- Opportunity to be part of a progressive group pushing the boundaries of ecommerce and demand generation practices with a track record of award-winning work.
- Be part of the culture built on collective energy, passion, collaboration, and support.
In this role, your goals will be:
In three months:
- Begun to develop relationships with the key day-to-day team – Client, internal teams including performance/Nexus teams and local market teams based in SEA markets, Global/Emerging market hub teams and key media partners.
- Have a clear understanding of globally defined media thresholds and sufficiency exercise, target reach by brand/product campaigns, BAV and attention metrics, and past campaign benchmarks.
- Have a clear understanding of the day-to-day implementation and reporting cadence agreed with the client.
- Cross function management, especially with local market teams through collaboration
In six months:
- Responsible for end-to-end client servicing and planning for brand campaigns and leading the weekly connects with client.
- Build strategy based on insights and determine channel selection for media campaigns accordingly.
- Innovation led thinking – Propose ideas with help of partners and local teams which are first in category / industry and are award worthy.
- Rigor in setting and tracking campaign KPIs. Ensure effective and accurate optimisation and delivery of performance utilising all relevant internal teams, agency processes and tech.
- Understanding of full-funnel synergy and ensuring cross-utilisation of audience from brand campaigns to eCommerce campaigns and measuring the success.
- Contribute to the 2025 annual planning in H2 2024, to build strategic response to the annual KPIs briefed for Brand (eg: awareness uplifts, SOS, etc)
In 12 months:
- Ensure that client servicing is best in class and does results in good feedback from client during bi-annual ratings.
- Ensure cost guarantees are met wherever committed.
- Ensure client is kept up to date on the media landscape, providing necessary media information and updates and competitor reports.
What you’ll bring:
- Developing innovative and effective media and communication solutions in response to client briefs
- Ensuring creativity, accuracy, and timely output across the portfolio.
- You will have a strong point of view on the digital landscape and client performance, and will be comfortable presenting new, innovative thinking to clients.
- Your success will be measured through success in team engagement, delivering award-worthy case studies, impressive feedback scores from clients and year on year delivery against targets.
Minimum qualifications:
- Undergraduate degree in communication or media or business management (post-graduate/masters preferred)
- At least 5 years in media planning experience or related field required.
- Understands Digital media thoroughly and has a good understanding of offline media, to be able to develop integrate media strategies.
- Familiar with SEA media landscape and GenZ trends / media behaviour.
- Knowledgeable about and experienced with the concepts, approaches and issues involved in tactical media planning.
- Familiar with the timelines, processes and needs of the implementation of all media.
- Knowledgeable about new approaches to and developments in tactical planning
- Demonstrated critical thinking and problem solving.
- Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure.
- Ability to make decisions and use critical thinking.
- Knowledge and use of various research systems.
- Proficient in Microsoft Excel and Microsoft PowerPoint.
- Capability to operate effectively in a dynamic, adaptable, agile environment.
- Good communication skills and the ability to manage diverse conversations with various stakeholders. (internal and external)
More about GroupM
GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.
Discover more about GroupM at www.groupm.com
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About GroupM Singapore
GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
