Trade Marketing Executive
This role is highly operational in nature, focuses on the areas of Store Planning, Visual Merchandising, and Events, and will report directly to the Regional Marketing & Communications Manager.
Job Descriptions
Store Planning
- Manage liaison and follow-ups on the design and/or development of all retail stores (e.g. new projects, upgrades, maintenance and store closures).
- Ensure store designs and implementation are aligned with the brand's image, corporate guidelines set by HQ, and customer experience objectives.
- Collaborate with selected contractor(s) to ensure accurate execution of store designs and layouts, maintaining consistency with the approved plans.
- Manage liaison and follow-ups on the design process of store layouts and/or fixture plans with contractor(s) for HQ submission and review/approval.
- Work closely with retailers, contractors, and/or vendors to ensure accurate execution of all retail stores.
- Conduct post-implementation reviews to ensure that design objectives are achieved and identify areas for improvement.
- Take ownership of POS materials (e.g. existing and new orders), work closely with SCM department in managing the inventory and distribution to the boutique and local and overseas retailers.
Visual Merchandising & Window Animations
- Plan and execute visual merchandising (e.g. POSMs used, showcase/window displays) for the boutique and all retail stores.
- Ensure visual merchandising of the boutique and all retail stores is aligned with corporate guidelines set by HQ and is aesthetically pleasing.
- Work closely with the various internal departments and boutique team to ensure consistency of display materials.
- Work closely with HQ, the boutique team and retailers to develop window animations for strong visibility of the brand among consumers and drive traffic to the boutique and all retail stores, aligning with GTM and/or product launches and seasonal animations.
Events
- Support Regional Marketing & Communications Manager in planning and executing events, aligned with the brand’s direction and corporate guidelines set by HQ.
- Manage and follow up with internal (e.g. SCM department, boutique team) and external parties (e.g. Vendors, Contractors, Caterers) on the different aspects of events.
- Work closely with retailers on exhibitions and/or promotional events, aligning with the brand's image, corporate guidelines set by HQ, and customer experience objectives.
Miscellaneous
- Update Trade Marketing aspects in the monthly Marketing Activities Report for submission to HQ, in collaboration with the Marketing & Communications Executive.
- Ensure activities are maintained within budget allocated, update monthly Expense Tracker and ensure compliance of financial regulations (i.e. submission of invoices for payment processing).
- Be open to taking on and/or supporting on additional ad-hoc duties assigned to support the overall marketing team and business needs.
Requirements
- 2-3 years of relevant retail experience in a luxury brand, high-end fashion, jewellery and/or watch industry or in a similar capacity.
- Self-starter, who can take initiative and ownership of each of the areas.
- Project management and multi-tasking capabilities.
- Meticulous and detail-oriented.
- Good communication and interpersonal skills to work with multiple stakeholders.
- Team player, positive thinker and creative problem solver.
- High integrity with good ethics and values.
- Proficient in MS Office and Adobe Programs.
