-Have a good knowledge of the new social Platforms and ensure that the Club is constantly up to date
-Maintain and not exceed a show marketing budget
-Create marketing plan
-Schedule and oversee creative for Email blast/ecards
-Foster relations with media (radio/TV/online/print/nontraditional)
-Develop an actionable paid and organic social media strategy that focuses on direct response, loyalty, engagement, membership, and new customer acquisition
-Work with Agents/managers on ad approvals
-Administrative duties including work orders, invoices
-Ensure proper allocation of marketing funds to deliver best ROI on marketing objectives.
-Work with retailers and strategic partners to ensure strong brand visibility & increased traffic
