You will play an instrumental role in supporting the team in our day-to-day operations, working on a myriad of government campaigns to enhance the lives of Singaporeans. As part of our team, you will get to horn your expertise in crafting strategic media plans, optimizing advertising budgets, and ensuring campaign effectiveness in driving the success of our media campaigns and contributing to the greater good of our society.
Expectations of a Senior Integrated Media Planner:
1. Planning
- Partner your Manager to develop media strategy, channel recommendations and prepare the detailed media flow plan
- Liaise with media owners for proposals
- Engage clients and creative agencies on day to day operations, competitive tracking & reviews, media trend updates and various campaign reports on local/regional/global levels
2. Buying
- Negotiation with media owners for better rates and value adds
- Booking of ads – both managed service and self-service
- Prepare Copy Instructions/material specs, liaise with media vendors & creative agencies for material submission
- Digital ad operations (campaign set up on self-serve platforms, tagging of ads and client’s site, ensure ads are properly served and tags are firing)
- Monitor ads during campaign period, weekly digital reporting, end of campaign reporting and reconciliation of final costs for finance billings
