Responsibilities:
- Support the Media Director in ensuring that we deliver high client satisfaction scores (which means we constantly have a pulse on the relationship)
- Lead the Search channel strategy & support the team operations across the day to day running of the account with clients & agency partners. Working closely with Google to define the client’s JBP & enhance the relationship in one of the keys of success in this role. Other important Search partners include Microsoft, Naver & Daum.
- Drive relationships at the appropriate levels of our client organizations. This includes working closely with our internal specialist teams across AU, KR & IN, on the same key account. Effective communication in this team also involves collaborating across our regions internally (EMEA, APAC, JPN) and laddering up key project updates, initiatives and suggestions for clients in an APAC regional leadership capacity, and directly to global clients on occasion - particularly the client Channel champions of Search & Analytics, respectively.
- Apt knowledge & understanding of digital channels combined with the ability to understand digital infrastructure including tracking, web analytics, trafficking and SEO. Success revolves around being able to put Search & digital results in perspective of the client’s business priorities and strategic pillars. There is an opportunity for our Search channel lead to feed into the client’s technical product roadmap, by suggesting AdTech features as recommendations.
- Have prior platform experience in managing Paid Search (and/or Programmatic) campaigns, including but not limited to account setup, strategy development, organization, and management. The primary role is to help the team bring the implementation to life, and be the voice of Search to clearly articulate your vision of the Channel.
- Create strategies and make in-depth recommendations based on strong grasp of analytics, marketing & research concepts – emphasis is on test & learn roadmaps, account restructuring to support the client’s business objectives and effectively communicating the improvements to demonstrate progress. This role provides the perfect opportunity to develop & deliver your ‘executive presence’ as an effective team & channel leader.
- Manage the Search team’s output across daily work flow of all client campaigns, and working with various internal and external stakeholders, including creative agencies and media owners to deliver campaign objectives
- Able to organise & delegate, sensitive to needs & problems of reporting staff – works across buying & planning issues, with a clear opportunity to develop the next generation of Search specialists in our industry
- Be aware of opportunities to drive revenue streams from existing relationships and leveraging cases from existing relationships to create new relationships
- Assist in mentoring, and developing team members
