Job Summary:
The Trade Marketing Officer is responsible for the effective implementation of product/marketing programs at the country level as directed by the Country Marketing Manager. These include product testing, competitor’s check, sales monitoring, and execution of trade marketing activities, ensuring that such programs contribute to promoting sales opportunities.
The position closely coordinates with other functions such as Research and Development, Restaurant Operations, Supply Chain, and agencies in terms of alignment and compliance to all established marketing standards and policies.
Job Description:
Cascades marketing and sales initiatives for increasing sales for the stores based on store market need and directions from the Country Marketing Manager.
- Ensures that recommended marketing programs and activities are implemented within agreed schedules and budget.
- Coordinates and liaises with other functions, as directed by Country Marketing Services Manager, in the implementation of system-wide activities and packaged programs in the country. Implements support programs and monitors performance to ensure that optimum sales are generated.
- Creates sales generating programs in support of identified seasonal programs and special events (e.g., new store opening), and ensures effective implementation.
- Evaluates and oversees approval of local store marketing programs and activities and monitors implementation to ensure that said programs are in accordance with established marketing policies and guidelines.
- Gathers, analyzes, and evaluates reports on the following:
- Implemented marketing programs
- Market intelligence on competition
- Trade area developments
- Other market research information, that may impact store business. Recommends appropriate action plans and programs for implementation.
- Maintains database of local store marketing activities for future reference.
- Communicates and coordinates execution of marketing programs and activities within the organization and with external suppliers. Ensures suppliers’ compliance with all visual identity standards.
- Facilitates launching and promotion of new products and recommends programs and campaigns that will promote sales opportunities.
- Develops action plans to improve the effectiveness of marketing programs.
- In coordination with Country Training Team, acts as additional resource for marketing training needs, sales performance monitoring of stores, and other store marketing-related programs.
Requirements:
- At least 2-3 years’ experience in Brand Management, Marketing or Advertising, preferable in a multinational consumer goods company.
- People and Interpersonal Skills
- Excellent communication skills
- Good interpersonal skills
- Attention to details
- Able to manage numerous tasks and projects simultaneously and effectively.
- Must have business and industry knowledge – will be highly involved in data gathering and research activities.
- Must have consumer orientation knowledge –conducts research, focus group discussions on consumer preference, demographics, market targets, and others.
- Must be creative – can provide creative inputs on New Product Development; Product Management; Advertising and Promotions.
- Must be proficient in MS Excel, Word, PowerPoint.
- Primarily office-based; Goes on fieldwork for store visits, consumer immersion, external partner or industry-initiated activities such as ideations, site tours, FGDs, conferences/ forums.
- Has had an experience in developing and launching an advertising or integrated marketing campaign, and new products.
- Had some knowledge and can collaborate with his / her immediate superior in the innovation process for the assigned categories.
