About Bitsmedia
An incredible opportunity to work at one of the biggest app publishers in the world. Bitsmedia is the developer and publisher of Muslim Pro - the world’s most popular Muslim lifestyle app with over 170 million downloads globally; the digital home for all things Muslim.
Headquartered in Singapore, Bitsmedia also has offices in Kuala Lumpur, Malaysia, and Jakarta, Indonesia, with employees across the globe. We pride ourselves on our commitment to equal employment opportunities, welcoming talent regardless of race or religion. Our dynamic and diverse team is a testament to this commitment, comprising staff from 16 different nationalities.
About the role:
We are seeking a dynamic and versatile Marketing Executive/Senior Executive to join our team. The ideal candidate will have broad experience across various marketing functions, including social media, digital marketing and design. This role is perfect for someone who thrives in a high growth environment and is passionate about creating and executing integrated marketing strategies.
Key Responsibilities:
1. Development and Implementation:
- Assist team leads with brand and content engagement strategy across all brand touch points and assets including in-app, website, social media, email marketing etc.
- Meeting key metrics for retention and engagement, setting clear goals and KPIs to measure success.
- Collaborate with cross-functional teams to ensure alignment of brand messaging, tone, and identity across all platforms.
- Continuously explore new engagement tactics, technologies, and industry trends to enhance the brand's positioning and content engagement strategies.
2. Community Engagement:
- Foster a sense of community and belonging among users, followers, and fans by creating initiatives that encourage interaction and meaningful connections.
- Monitor and respond to user feedback, comments, and inquiries across various channels, maintaining a positive and engaging dialogue.
- Drive engagement through content strategy that leverages various formats, including but not limited to written, visual, and multimedia content, to resonate with diverse audience segments.
- Manage and optimise brand touch points, including the website, social media channels, in-app messaging, email marketing, and app stores.
- Implement omnichannel marketing strategies to ensure consistent brand messaging and seamless user experiences across all platforms.
3. Media and Content Planning:
- Curate and implement the monthly media and content calendar, coordinating with various stakeholders to ensure timely and cohesive content delivery.
- Stay informed about industry trends, competitor activities, and emerging technologies to keep the brand's content and engagement strategies innovative and fresh.
4. Performance Analysis and Reporting:
- Keep track of engagement metrics and KPIs to assess the effectiveness of strategies and campaigns.
- Provide detailed reports on the performance of brand initiatives, identifying areas for improvement and proposing actionable insights.
Qualifications and Requirements:
- A Bachelor's degree or Diploma in Marketing, Communications, Public Relations, Business Studies or related fields.
- At least 2-4 years of experience in marketing and hands on work with various social media platforms, email marketing, editorial work, media planning etc. with a proven track record of success (portfolio of work).
- Strong writing skills and attention to detail with working knowledge of social media platforms and content optimisation.
- Experience in a startup company or with an app brand preferred.
- Experience with email marketing systems like Mailchimp and Mailgun and with graphic design and video editing softwares such as Canva, Adobe Creative Suite preferred.
- Experience with paid content partnerships and content affiliate partnerships.
- Able to navigate a fast-paced environment where OKRs and KPIs are critical.
- Strong analytical skills with experience in data-driven decision making.
- Excellent communication and collaboration skills.
- Excellent command of English and a second language e.g. Malay, Bahasa Indonesia, Arabic or French.
Preferred Skills:
- Comfortable with being in front of the camera for content creation and hosting webinars.
- Knowledge of SEO best practices.
- At least 2-4 years similar experience.
- Familiarity with content management systems (CMS).
- Proficiency in marketing tools and platforms, such as Google Analytics, Google Ads, Meta Ads Manager or Tik Tok Ads Manager.
