About the Role
As our ASP Studio X Social Strategy lead, you will lead the social strategy team on a robust food and beverage account crafting disruptive social strategy at the intersection of culture and technology that deliver impact. You have a deep understanding of social media platforms and digital environments, a proven ability and passion for creative thinking, a laser focus on driving team outcomes, and you are expert collaborator with other strategy leads, creatives, influencer marketers, and paid media and analytics team members.
You will be working within a region-wide borderless team model to service client needs, you will be required to provide strategic direction and leadership within the group. You will be charged with working collaboratively with the larger Studio X team from different functions and capabilities – from brand, intelligence, creative, media, and production aspects of the book of business.
You will tailor your social strategy to audiences, platforms and culturally relevant moments. You will confidently pitch bold social strategy to the clients, internal teams, senior leaders, and partners, draft compelling social campaigns and content for an array of brands with different audience considerations, stay on top of trending content and audience behaviors to inform opportunistic content and strategies.
As Studio X Social Strategy lead, you will identify relevant opportunity to create award-winning effective ideas and campaigns for delivering best in social class work to deliver our offering of an end-to-end integrated approach pulling together creative, media and data expertise to deliver nimble and result-driven campaigns for our clients.
This is a position for a for a seasoned, driven, results oriented, and highly creative individual with the ability to work on multiple projects simultaneously, manage deadlines, and produce highly effective social strategy.
If this sounds like the next challenge you are looking for, let us know.
Responsibilities:
- Holistic Social & Influence strategist capable of curating intelligence into social innovation to drive brand and business results from great end-to-end social & influence.
- Lead innovation and implementation of key strategic frameworks in social and brand strategy with the ability to develop end-to-end solutions with social at heart.
- Develop and provide a strategic direction for social and/or influence toolkit, that meet client objectives in the areas of social media strategy, social platform knowledge, cultural insights, data storytelling, and work collaboratively with S&I Stewardships in delivering it.
- Responsible for setting objectives, benchmarks and KPIs together with E2E lead & SX creative strategist.
- Be the “go-to” thought leader and expert in driving integration between social and brand strategy and engagement planning and a strong contributor in a global thought-leadership network.
- Create synergies between social and other disciplines: PR & Influencer, E2E, Data & Analytics, and Media.
- Oversee quality and development of creative (concept) briefs and briefings as well as asset briefs to meet modern marketing needs to drive concept to content across experience seamlessly connecting social to the full ecosystem.
- Be the key player in new briefs representing the agency and the social expertise.
- Build strong relationship with creative leaders and creative community.
- Stay abreast of global cultural trends and industry updates, and proactively develop timely content strategy for real-time content.
- Responsible for Quarterly Business Reviews.
Qualifications:
- 8+ years of experience working on creative with portfolio of social forward strategic thinking rooted in culture and rich in social platform insights.
- Preferably a senior social strategist or associate strategy director with agency experience.
- Must be able to maintain composure in a fast-paced, deadline-driven environment.
- Proven successful collaboration with creative leaders and complex creative teams.
- Proven thought-leader and passion for the social and influence.
- Experience of running a modern strategy department (borderless) of ‘social-first’ thinkers and of a similar size is essential.
- Must be an effective manager of people to ensure strategy department is motivated and enthusiastic, able to empower teams to take on responsibility and be inspired about their work.
- Active user of social platforms preferably with a finger on pulse of the latest trends/happenings.
- Strategically strong. Understands the client’s business and is able to connect business challenges with impactful strategy that drive business results.
- Strong analytical skills. Ability to interpret ongoing research and media reports, guide and partner with social media experts to inform communications recommendations.
- Excellent interpersonal, communication, organisational and management skills with a proven ability to independently manage multiple priorities in a fast-paced environment.
- Must be persuasive and very articulate when it comes to directing or presenting, inspiring confidence and trust in colleagues and clients alike.
- Interest, experience, and/or comfort level in working on a leading FMCG global brand.
- True passion for food and beverage vertical.
- Willingness to learn, explore, and reinvent.
- Proactive and a self-starter.
