· Manage welding product roadmap and product lifecycle initiatives in alignment with strategic intent.
· Reduce business complexity through Product Line Simplification.
· New welding Product Development: Responsible for successful launch and commercialization of new welding products.
· Improve category profitability and position for continued success.
· Determine product pricing/quoting guidelines based on strategic analysis.
· Improve product profitability through cost reductions and recommended pricing adjustments.
· Support market research activities to define priority markets & size, growth and trends including pricing, competition & opportunity.
· Develop a deep understanding of the end-user’s business and their unmet needs.
· Collect and synthesize customer insights and competitive intelligence through customer interviews, market research, and channel knowledge.
· Represent all Welding issues as subject-matter-expert for internal team and end users through both product and application knowledge.
· Manage and rationalize demo machine fleet utilization.
· Provide training in welding technical know-how to internal team.
