We are seeking a talented and creative Copywriter to join our dynamic marketing team. The ideal candidate will have a strong passion for writing, an eye for detail, and the ability to create compelling and engaging content across various platforms. As a Copywriter, you will be responsible for developing high-quality written content that aligns with our brand voice and marketing objectives.
Key Responsibilities:
- Write clear, persuasive, and original copy for various media including websites, social media, emails, advertisements and brochures
- Collaborate with the marketing team to develop content strategies that support brand goals and drive engagement.
- Research industry-related topics and incorporate SEO best practices to increase web traffic.
- Edit and proofread copy to ensure accuracy, consistency, and adherence to brand guidelines.
- Work closely with designers, product managers, and other stakeholders to ensure cohesive messaging and branding across all content.
- Stay up-to-date with industry trends, competitor activities, and emerging digital marketing strategies.
- Manage multiple projects simultaneously while meeting deadlines and maintaining high standards of quality.
Requirements:
- Bachelor's degree in English, Journalism, Marketing, Communications, or a related field.
- Proven experience as a copywriter, content writer, or similar role, preferably in a marketing or advertising setting.
- Exceptional writing, editing, and proofreading skills with a keen attention to detail.
- Strong portfolio of published content demonstrating creativity and versatility.
- Familiarity with SEO principles and content management systems (CMS).
- Excellent time-management and organizational skills with the ability to handle multiple projects at once.
- Strong interpersonal and communication skills, with the ability to work effectively both independently and as part of a team.
- Ability to understand and convey complex information in a clear, concise, and engaging manner.
- Knowledge of digital marketing channels and strategies, including social media, email marketing, and online advertising.
Preferred Qualifications:
- Experience with graphic design tools such as Adobe Creative Suite or Canva.
- Understanding of analytics tools like Google Analytics to measure content performance.
- Familiarity with video content creation and scriptwriting.
- Experience in a specific industry relevant to the company's focus (e.g., healthcare, finance, legal).
