Job Responsibilities:
Marketing Strategy Development:
- Conceptualize and implement the overall marketing strategy for all brands.
- Ensure alignment of marketing activities with brand equity.
Sales Impact and Cross-functional Collaboration:
- Collaborate with cross-functional teams to ensure marketing efforts positively impact sales performance.
Competitive Analysis:
- Monitor competitor activities and market trends to stay informed of developments.
KPI Measurement and Reporting:
- Define and develop KPI framework to measure marketing effectiveness.
- Provide analysis and performance reports on KPIs, recommending improvements.
E-commerce Management:
- Evaluate e-commerce campaign effectiveness and ROI.
- Manage e-commerce team, overseeing day-to-day operations (user experience, order fulfillment, customer service, content creation).
Team Management:
- Manage and develop the e-commerce team, including training, career development, and recruitment.
- Supervise offshore customer care/e-commerce support officer.
Requirements:
- Education and Experience:Bachelor’s degree in Business Administration or equivalent.
Minimum 5 years of experience in a related field, with at least 2 years in a managerial capacity
- Digital Marketing Expertise:Prior experience in digital marketing strategy.
Proficiency in SEO, Woocommerce, Shopify, Wordpress.
- Analytical Skills:Solid knowledge of web analytics tools such as Google Analytics.
- Team Leadership:Ability to lead and manage a small team effectively.
- Personal Attributes:Self-driven and motivated individual capable of taking initiative.
Additional Skills (Desirable):
- Experience in managing e-commerce platforms and campaigns.
- Familiarity with customer service and e-commerce support operations.
This role requires a strategic thinker with strong leadership skills in digital marketing and e-commerce, capable of driving growth and performance through effective marketing strategies and team management.
Interested candidates who wish to apply for the advertised position, please email us an updated copy of your resume for a confidential discussion. We regret that only shortlisted candidates will be notified.
Job Code: Ky
PERSOLKELLY Singapore Pte Ltd | EA Licence No: 01C4394
Chan Sau Wah Kenny | EA Reg No: R1106707
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