Position Overview:

The Senior Digital Content Strategist will lead the development and execution of content strategies that align with our business goals and brand voice. This role requires a visionary thinker with a deep understanding of digital trends, content marketing, and audience engagement. The ideal candidate will possess excellent leadership skills, a strategic mindset, and a passion for creating compelling and impactful content.

Key Responsibilities:

Strategic Planning:

• Develop and implement comprehensive content strategies that support marketing objectives and enhance brand awareness.
• Analyse market trends, audience insights, and competitive landscapes to inform content planning and decision-making.
• Collaborate with cross-functional teams to align content strategies with overall business goals.

Content Creation and Management:

• Oversee the creation, editing, and optimization of high-quality content across various digital platforms (website, blog, social media, email, etc.).
• Ensure all content is consistent with our brand voice, style, and messaging guidelines.
• Manage content calendars, workflows, and production schedules to ensure timely delivery of content.

Team Leadership:

• Lead and mentor a team of content creators, editors, and designers, fostering a collaborative and innovative work environment.
• Provide guidance and feedback to ensure the team produces engaging, relevant, and high-quality content.

Performance Analysis:

• Monitor and analyse content performance metrics to assess the effectiveness of strategies and campaigns.
• Use data-driven insights to optimize content and improve engagement, conversion rates, and ROI.
• Prepare regular reports and presentations for senior management.

SEO and SEM Integration:

• Work closely with SEO and SEM specialists to integrate best practices into content strategies.
• Ensure content is optimized for search engines to drive organic traffic and improve search rankings.

Stakeholder Collaboration:

• Collaborate with internal stakeholders, including marketing, product, sales, and customer service teams, to align content with business needs.
• Manage relationships with external partners, such as agencies, freelancers, and influencers.

Qualifications:

• Bachelor’s degree in Marketing, Communications or similar
• 5+ years of experience in digital content strategy, content marketing, or a related field.
• Proven track record of developing and executing successful content strategies.
• Strong leadership and team management skills.
• Excellent written and verbal communication skills.
• Proficiency in content management systems (CMS), analytics tools, and SEO best practices.
• Ability to think creatively and strategically, with a strong attention to detail.
• Experience with social media platforms, email marketing, and multimedia content production.

Preferred Skills:

• Content creation, content structure and hierarchy, campaign development, audience segments
• Familiarity with HTML/CSS and basic web development principles.
• Knowledge of graphic design and multimedia editing software.
• Experience in Marketing automation, website development, digital marketing

What We Offer:

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• A collaborative and inclusive work environment.
• Flexible work arrangements, including remote work options.