Job Summary:
Join a leading financial services group in Asia with a presence in 18 markets. As we continue to redefine banking, innovation, and customer experience, we're looking for dynamic individuals to join our team and shape the future of finance.
Key responsibilities
1) Assist in the day-to-day management and planning to drive the growth of Mass Market cards business and overall market share.
2) Plan and oversee team's execution of marketing activities and campaigns to meet business objectives (includes card billings and portfolio activities to drive market growth, and overall product profitability).
3) Review fulfilment of loyalty programmes and campaigns where necessary, e.g. validate accuracy of records within the report, review files for crediting, etc.
4) Work closely with strategic partners to plan and lead marketing campaigns and activities to drive card usage and incremental sales.
5) Develop and manage product value proposition to grow market share and enhance card profitability.
6) Plan & lead marketing campaigns and customer communications to achieve acquisition and card usage targets.
7) Timely tracking and analysis of marketing campaigns to ensure results are on track and identify areas to improve marketing efficiencies.
8) Manage administrative and operational issues including system and customer feedback.
9) Work with technical teams to perform testing and implement systems enhancements.
10) Work with different business units, internal stakeholders, and external vendors to manage and implement key initiatives.
11) Provide guidance and review team members' work
Requirements :
- Bachelor's Degree In Marketing, Business, Finance, or a related field.
- Minimum of 2 years in banking product marketing, with a focus on card products.
- Proficiency in analyzing marketing campaign data and performance metrics.
- Experience in leading marketing campaigns and working with cross-functional teams.
- Familiarity with banking systems, testing processes, and system enhancements.
EA License No. 01C4394 • RCB No. 200007268E • Lim Jia Jie EA Registration No. R22108969
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