The Job:
- Strategise and implement holistic regional marketing plans encompassing paid, owned, earned and social channels for the purposes of promoting Group Business Banking and Group Commercial Banking, within the Group Wholesale Banking and Markets business group
- Evaluate creative and media agencies and guide them in developing effective marketing channels and collaterals, while maintaining budget efficiency and an optimal channel mix
- Monitor and track campaign performance and results that aid effective decision-making for future campaigns and for best practice sharing
- Monitor, track and optimise allocated marketing budgets against planned initiatives, to achieve agreed annual business targets
The Requirements:
- Degree in Marketing/ Business with at least 4 to 8 years of relevant marketing campaign experience
Interested applicants can send their detailed resumes to [email protected] or call JANE @ 6735 1955.
CEI: R1104482
JANE LUI JIE'EN
