We are seeking an experienced and dynamic Deputy/Manager, Strategic Communications to support our strategic communications efforts and strengthen our brand, visibility and thought leadership in the areas we champion. The successful candidate will also provide high level guidance to the operational aspects of the department such as content development, campaign execution, strengthening SHF’s digital and social media presence, managing media relations, corporate communications and crisis communications.
As a senior member of the team, this candidate will work closely with the Head of department to support SHF’s growth agenda.
Strategic Planning & Implementation
· Assist the Head of Department to develop and implement SHF’s overall strategic communications strategy, which includes the use of platforms across earned, owned and paid media to promote SHF’s initiatives, events, programmes and activities, in order to strengthen SHF’s brand and thought leadership in the areas we champion.
· Identify and establish strong relationships and partnerships within the ecosystem of cardiovascular disease prevention, cardiac rehabilitation, resuscitation and partnership based on strategic fit, collaboration potential, and alignment with SHF’s value proposition.
· Lead the crafting of contracts, preparing RFQ/RFP documents, evaluation of proposals, negotiation of partnership agreements, management of tendering process, submission of grant applications, etc.
· Act as the liaison between stakeholders and ensure alignment with SHF’s goals.
· Monitor and evaluate performance against established KPIs, identify areas for improvement and optimisation, and produce performance report.
· Contribute insights and recommendations regarding present and potential challenges, and strategic decision-making, as well as identify opportunities for growth and development.
Operations
· Lead the development of communications materials, which includes articles, videos, newsletter & e-newsletter, social media content; media materials such as media releases, spokesperson briefs, advisories; corporate communications assets such as annual report, website, corporate video, Board update, etc.
· Drive the development of end-to-end integrated marketing campaigns based on target audience profiles and objectives; utilise data insights, surveys and industry reports to recommend the best media mix and communication channels.
· Proactively engage with the media, manage media relations, capture feature opportunities and media interviews, which are in line with SHF’s key messages.
· Proactively monitors department operations for quality, efficiency and effectiveness.
· Uphold requirements of governing documents such as standard operating procedures and work instructions.
· Provide secretariat support to Board of Directors, relevant Committees and stakeholders.
· Lead the overall crisis communications management and strategy
Requirement:
· Proven track record in public relations, communications, corporate branding or strategic planning
· Experience working with senior management and can translate management goals into measurable outcomes.
· Strategic thinking in developing and implementing successful integrated communications campaigns, ecosystem partnerships, thought leaderships
· Strong understanding of the media landscape with keen eye for news and identifying publicity and branding opportunities
· Possess with ability to build relationships with key stakeholders and strong people skills to manage internal and external stakeholders at an advanced level
· Excellent negotiation, communication and interpersonal skills.
· Familiarity with contract negotiations and partnerships management.
· A self-starter who is independent, resourceful, a problem-solver, and a driver of positive change.
· Prior involvement in social impact advocacy, corporate social responsibility, healthcare, community care and lifesaving initiatives will be an advantage.
· Passionate about social impact with a strong commitment to driving positive change.
