The Opportunity
To date, the foundations of our APAC media business has been extremely reliant on the
resale/activation services however this arm of the business is slowing so we need to diversify.
We have recognised that our existing book and also prospects familiar with .Monks are
increasingly demanding for our support when it comes to managed media services. We have
had mixed success in pitching and delivering managed engagements however there is a clear
need to define specific roles to create a AOR service that is competitive in market. The AOR
roles will allow us to deliver end-to-end media AOR including media strategy, planning, buying,
optimisation and reporting. The opportunity is to build out something new, something fresh and turn what has been a solid managed offering into incredibly compelling AOR service and
consequently diversified and strong revenue stream for the APAC Media Business.
The Role
This role will be focused on building and delivering on the media strategy and planning
component of the AOR function. This will involve being heavily involved in the presales/pitching and delivery of media AOR engagements across APAC. In addition to this responsibility, there
will be an element educating others on strategy and planning, the goal here being that others
can support in delivery how/when required. This role will report into the APAC Media Strategy & Planning Director (when appointed). This is the first role in the ‘Media Solutions’ capability in the global media pillar structure and will be expected to have close contact with the Media Solutions VP based in NAMER.
Responsibilities Include:
● Development of paid media strategies designed to meet client set objectives. This
involves critical assessment of client briefing documents, demonstrating an
understanding of the client challenge, audience mining and analysis, then defining a
media approach to meet said objective/s including channel selection.
● Creation of media plans based on strategy and/or client brief. This includes channel
budget allocation, audience/inventory/creative/format selection and outlining of tangible
media KPIs which have all been derived from analysis and intel gathering.
● Support in the development and execution of RFP/pitch responses for new managed
media opportunities.
● Support the Media Strategy & Planning director in educating the broader APAC group on
media strategy/planning, when it is utilised and in some cases, how to execute on it.
● Continued development of managed media and industry expertise (R&D, persistent
learning across developments in the digital space)
● Support in developing our media AOR offering by building processes, templates, and
providing regular feedback loops.
● Work to identify the tools required to build effective strategies/plans and make business
cases to onboard new tools
What you bring to it:
● Five or more years in paid media consulting, account management, planning/buying
roles.
● A extensive understanding of paid media platforms, channels, metrics
● Media planning/buying experience in working in 3+ markets across APAC.
● Advanced understanding of audience analysis tools such as GWI, Nielsen, Ad
Technology audience modules
● Ability to transform large sets of data into usable and digestible formats then generate
key insights which are then used to build a media strategy.
● Hyper-expertise in ad technology buying tools including but not limited to demand side
platforms, search engines, search management platforms, ad servers and social
platforms.
● Ability to form a persuasive deck narrative as well as strong presentation skills.
