MISSION AND RESPONSIBILITIES:
The Retail Assistant Manager at Guerlain supports the Area Manager in overseeing daily store operations, enhancing customer satisfaction, meeting sales and profitability goals, and managing the team effectively. This role ensures that all retail activities are aligned with the company's standards and policies.
Key Responsibilities:
1. Operational Management:
- Oversee daily store operations to ensure smooth functioning.
- Address operational issues and provide solutions to ensure compliance with company policies.
- Conduct regular store visits to monitor compliance with SOPs and provide operational support.
- Coordinate with the Area Manager to resolve IT issues and ensure efficient store operations.
2. Sales and Performance:
- Assist in generating weekly and monthly sales reports.
- Assist the Area Manager to tabulate and check the accuracy of all commission and incentives.
- Analyze sales data and provide insights to improve store performance.
- Support the Area Manager in driving sales targets and KPIs.
3. Promotions and Events:
- Coordinate with departmental stores for promotions and events.
- Assist in planning and executing pre- and post-activation events.
- Perform post-event analysis to evaluate effectiveness and provide insights for future improvements.
- Ensure timely creation and distribution of promotional vouchers.
4. Product New Launches:
- Ensure all stores receive testers for new product launches.
- Monitor stock movement and performance of new products.
- Provide feedback to the Area Manager on new product performance and stock levels.
5. Staff Management:
- Assist in the onboarding process for new hires, ensuring smooth integration.
- Provide ongoing training and support to store staff.
- Coordinate with HR and the IT department to manage new hire accounts and codes.
- Conduct team-building sessions and support staff development initiatives.
6. Inventory and Stock Management:
- Support the BTQ team during stock counts to maintain accurate inventory records.
- Manage the procurement and tracking of non-sellable items.
- Ensure timely raising of Purchase Orders (POs) and manage budgets.
7. Customer Experience:
- Ensure high levels of customer satisfaction through excellent service.
- Address and resolve customer complaints effectively.
- Implement and monitor customer service standards.
8. POSM and Marketing Coordination:
- Manage Point of Sale Materials (POSM) requisition and distribution.
- Coordinate with the Marketing team for store and out-of-store activations.
- Participate in store activations, including weekends or after office hours if required.
9. Administrative Duties:
- Support the Area Manager in administrative tasks and reporting.
- Assist in organizing yearly kick-offs and sales cycles.
- Ensure all trackers (e.g., OT, Expenses) are updated and provide insights.
10. Presentations and Analytical Support:
- Assist in organizing yearly kick-offs and sales cycles.
- Prepare and deliver presentations for internal and external stakeholders.
- Utilize strong Excel skills to analyze data and generate reports.
- Forecast GWP (Gift With Purchase) and sampling needs for activation purposes.
- Provide analytical support for strategic planning and decision-making.
