Expectations of an Integrated Media Manager:
- Support the Media Director in ensuring that we deliver high client satisfaction scores (which means we constantly have a pulse on the relationship)
- Lead on day to day running of the account with clients & agency partners
- Drive relationships at the appropriate levels of our client organizations
- Help provide communication solutions that consider all potential appropriate routes, e.g. with a focus on performance media – paid search, programmatic, digital, social as well as offline media, web analytics, branded content, communications planning etc
- Creates strategies and makes in-depth recommendations based on strong grasp of analytics, marketing & research concepts
- Manages the daily work flow of all client campaigns, and working with various internal and external stakeholders, including creative agencies and media owners to deliver campaign objectives
- Able to organise & delegate, sensitive to needs & problems of reporting staff – works across buying & planning issues
- Be aware of opportunities to drive revenue streams from existing relationships and leveraging cases from existing relationships to create new relationships
- Assist in mentoring, and developing team members
