As a Marketing Executive at Woopa Travels Singapore, you will play a pivotal role in developing and executing marketing strategies to promote our travel services and destinations. You will be responsible for creating engaging content, managing social media channels, and analyzing market trends to ensure our brand remains competitive. Your creative and analytical skills will help drive customer engagement and enhance our market presence. This role requires a dynamic individual with a passion for travel and a keen understanding of the latest marketing techniques and tools.
Job Responsbilities
- Able to develop and implement comprehensive digital marketing strategies to enhance brand visibility and attract potential customers.
- Has knowledge in setting up digital ads and able to monitor and analyse website traffic, user engagement metrics, and keyword performance to measure the effectiveness of content and make data-driven improvement.
- Optimize existing content to improve search engine rankings and user engagement, ensuring that the content is up to date, relevant and accurate.
- Stay up to date with the latest SEO trends, algorithms, and best practices to implement effective optimization strategies.
- Create high-quality, SEO-optimized content for our website, blog, social media platforms and other digital channels.
- Conduct thorough keyword research to identify relevant and high-ranking keywords and incorporate them strategically into content.
- Write a mix of short-form and long-form articles, covering various topics related to tourism in Singapore and Asia Conduct periodic content audits to identify gaps, areas for improvement and opportunities for new content creation.
- Collaborate with the marketing team to develop content strategies that align with our brand identity, marketing goals and SEO objectives.
- Collaborate with other team members, such as graphic designers, social media specialists, and marketing managers, to ensure content consistency and alignment across all channels.
