We are seeking a highly motivated and experienced SEO Manager to join our team and drive our digital marketing efforts to the next level. The ideal candidate will have a deep understanding of search engine optimization techniques, search engine algorithms, and digital marketing strategies. Your primary objective will be to develop and implement comprehensive SEO strategies that improve our website's visibility, drive organic traffic, and enhance conversion rates.
Key Responsibilities:
- SEO Strategy Development: Create and execute comprehensive SEO strategies to improve organic search visibility and drive targeted traffic to the company’s website.
- Keyword Research: Conduct thorough keyword research to identify high-value search terms and optimize content accordingly.
- On-Page Optimization: Optimize website content, meta tags, headings, and other on-page elements to enhance search engine rankings.
- Content Strategy: Collaborate with the content team to develop and optimize engaging, high-quality content that meets SEO best practices and aligns with user intent.
- Technical SEO: Perform technical audits to identify and address issues affecting site performance, including site speed, mobile-friendliness, and indexing problems.
- Link Building: Develop and implement effective link-building strategies to increase domain authority and improve search engine rankings.
- Analytics and Reporting: Monitor and analyze SEO performance using tools like Google Analytics, Google Search Console, and other SEO tools. Provide regular reports and insights to track progress and identify areas for improvement.
- Competitor Analysis: Analyze competitor websites and strategies to identify opportunities and stay ahead of industry trends.
- Collaboration: Work closely with marketing, web development, and design teams to ensure SEO best practices are integrated into all digital initiatives.
- Stay Updated: Keep abreast of the latest SEO trends, algorithm updates, and industry best practices.
Qualifications:
- Bachelor’s degree in Marketing, Business, Computer Science, or a related field.
- Proven experience as an SEO Manager or similar role with a strong portfolio of successful SEO projects.
- In-depth knowledge of SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Moz) and techniques.
- Experience with content management systems (CMS) such as WordPress.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Excellent written and verbal communication skills.
- Ability to work independently and as part of a team in a fast-paced environment.
- Familiarity with the manufacturing industry, particularly in the cleaning products sector, is a plus.
