Marketing Lead, Roche Pharmaceuticals Singapore
Who are you:
- You are a purpose driven individual wanting to make an impact for patients and society.
- You enjoy working with stakeholders and identifying and partnering with different players in the healthcare ecosystem and those who may not be in healthcare but have a shared purpose
- You enjoy working in an agile, ownership driven, self organised teams where each one is respected for their unique strengths but also value constructive feedback because we are one family
- You like to challenge status quo, being curious and hearing different perspectives
- You like to contribute to an enterprise wide outcome, not restricted by geographical boundaries or functional hats.
Job Purpose:
- As a marketing expert and strategic leader, enable assigned business teams in their mission, to elevate the role we play as Roche in society - from mostly offering world-class medicines towards much more partnering, innovating and leading generative disruption, to ensure we deliver better outcomes for patients, the ecosystem and the Roche organization, faster
- Act as an expert for marketing, digital marketing and strategy, while providing integrated systems thinking and leadership, in developing, owning, and jointly implementing team outcomes together with the TA Cross functional team members
- Contribute to the TA portfolio strategy and lead / contribute to related work packages / initiatives
- Contribute and/or lead initiatives that are aiming at providing better access to healthcare solutions for more patients
- With a systems view and enterprise mindset, work with Patient Journey Partners and other stakeholders in identifying external challenges and opportunities in the healthcare ecosystem, and identifying and working with new partners, to co-create, develop and implement patient journey solutions
- Work with access colleagues in defining the needs to enable broad access to the portfolio and co-lead advocacy efforts
Responsibilities and Accountabilities
- Co-own and pursue outcomes together with assigned, empowered TA cross functional teams and work package teams in an agile work environment with a fluid resourcing model (i.e., assignment to one or more teams that can change over time, contribution to work packages on local and international level)
- Proactively provide and bring in expertise in marketing, digital marketing and strategy development, while taking an integrated (marketing, medical, access) and systems approach, to co-develop and coexecute strategies and outcome-based plans together with assigned teams
- Bring in product strategy perspective to co-define local portfolio strategy and outcome-based plans
- Take the lead for marketing tasks and related work packages, e.g., related to
o Market analysis and landscaping,
o product strategy,
o segmentation, targeting, positioning and value proposition for healthcare solutions,
o product demand & supply forecasting,
o financial forecasting, financial analyses,
o product availability to patients
- In collaboration with the assigned teams and the Customer Experience function, ensure that customer experience concepts and goals are incorporated into outcomes and activities, omnichannel engagements plans are built in based on overall TA strategy and outcomes
- Work closely with subject matter experts for Access and other team members on outcomes and initiatives aiming to increase access for patients to our medicines and other healthcare solutions, including coordination and support of advocacy building as well as listing and funding initiatives
- Enable Patient Journey Partners to tailor communications and campaigns to customers. Lead the development and execution of the communication campaigns and strategies, owning the collaboration with the lab.
- Ensure all business activities within the ecosystem comply with relevant company SOPs, PHARMA Code of Conduct, iFPMA, Symphony (and of equivalence) and are of high ethical standard.
- All team members act as network navigators, leveraging synergies and existing solutions from the international Roche network, and transparently share outcomes, identify synergies, combine efforts and share learnings with the network
- Engage with customers as required, in alignment with the respective primary point of contacts, to validate market insights and customer needs, and drive assigned initiatives / work packages
- Any other duties that may be assigned from time to time as required by the business.
Competencies
Skills & Experience
- Proven knowledge and skills in Marketing, including Digital Marketing (digital transformation, omnichannel marketing, content marketing, data analytics)
- Significant experience in a commercial/marketing role, preferably in the pharmaceutical/healthcare industry
- Significant customer-facing experience, ideally in healthcare, preferably with strong local market understanding
- Proven effective leadership in cross-functional teams
- Experience in agile ways of working and methodologies preferred
- Cultural and organizational agility, comfortable with and track record of operating and influencing in all directions in a global network/matrix environment
Other relevant capabilities:
- Demonstrates personal purpose around serving the patient, as well as strong passion to create value and impact on the ecosystem
- Strong enterprise mindset
- Strong entrepreneurial mindset
- Growth mindset, able to learn and unlearn quickly, take risks and experiment, and contribute to the learning cycle by sharing knowledge with others inside and outside Roche
- Is humble and eager to learn from others
- Is a system thinker
- Self managed and self directed - altruistic in supporting the global network
Expertise
Knowledge :
- Deep understanding of the pharmaceutical industry and healthcare environment
- Agile ways of working
- Leadership
Preferred Qualifications:
- University degree, preferably in health / medical sciences and/or business / marketing:
Location:
Singapore
Roche is strongly committed to a diverse and inclusive workplace. We strive to build teams that represent a range of backgrounds, perspectives, and skills. Embracing diversity enables us to create a great place to work and to innovate for patients
All Roche employees are expected to practice high standards of compliance with both external and internal policies and regulations as well as participate and be involved in SHE initiatives within the Company.
