The successful incumbent shall assist in the planning, execution and optimization of our online marketing efforts. With a passion in marketing and technology, you are well-versed with the concepts of digital marketing, tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
Key Responsibilities
- Work with external agencies to plan the multi-channel digital campaigns including but not limited to social media, SEO, SEM, CRM, e-commerce and content marketing to optimise online presence, brand awareness and drive traffic/conversion.
- Assist in the formulation of strategies to build a lasting digital connection with consumers.
- Plan and prepare online newsletters and email marketing and organize their distribution through various channels.
- Provide creative ideas for content marketing, maintain and update website regularly.
- Measure performance of digital marketing efforts using a variety of web analytics tools and prepare reports for Management Reporting.
- Acquire insight in online marketing trends and keep strategies up-to-date.
- Responsible for project management & co-ordinate with cross-functional teams to establish and implement online pricing and product strategies to drive and track traffic as well as sales performance.
Requirements
- Degree in Marketing or a related discipline
- Proven experience in an Digital Marketing and/or E-Commerce role
- Knowledge of Shopify is preferred
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C social media, Google Adwords, email campaigns and SEO/SEM
- Good knowledge of web analytics tools (e.g. Google Analytics)
- Capability in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- Candidates with photo/video editing skills will have an added advantage
Tools/Software
- Adobe Photoshop / Adobe Illustrator / Adobe Premiere Pro / Adobe After Effect
- Google Data Studio
- Google Tag Manager
- Google Search Console
- HTML, JavaScript and other programming skill is an added advantage
