We are hiring a highly motivated and creative digital marketing professional who is passionate about the beauty industry. This candidate aims to leverage their expertise in social media management, content creation, SEO, and data analytics to drive brand awareness and customer engagement. Dedicated to delivering innovative marketing solutions, they will enhance our online presence, attract new customers, and boost sales. Committed to continuous learning, the candidate stays abreast of the latest digital marketing trends to ensure the company remains at the forefront of the beauty retail market.
Key Responsibilities:
- Campaign Management: Create, manage, and optimize digital marketing campaigns across various platforms, including social media, email, and search engines.
- Content Creation: Develop engaging and relevant content for social media, blog posts, email newsletters, and website updates.
- SEO & SEM: Implement and manage SEO strategies to enhance organic search visibility. Develop and optimize paid search campaigns to drive traffic and conversions.
- Social Media: Manage and grow the company’s social media presence on platforms such as Instagram, Facebook, TikTok, and Pinterest. Create and schedule posts, engage with followers, and track performance metrics.
- Analytics & Reporting: Monitor and analyze campaign performance using tools like Google Analytics and social media insights. Prepare regular reports and provide actionable recommendations for improvement.
- Collaborations: Work closely with the creative team to ensure all marketing materials align with brand guidelines and campaign objectives.
- Market Research: Stay updated on industry trends, competitor activities, and emerging digital marketing technologies to inform strategy and tactics.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Have experience in digital marketing, preferably within the beauty or retail industry.
- Strong understanding of digital marketing channels, including social media, email marketing, and SEO/SEM.
- Proficiency in digital marketing tools and platforms, such as Google Ads, Google Analytics, Facebook Ads Manager, and social media management tools.
- Excellent written and verbal communication skills with a keen eye for detail.
- Creative mindset with the ability to think outside the box and develop innovative marketing strategies.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Ability to work both independently and collaboratively in a fast-paced environment.
