The Head of Marketing and Communications for Oracare Group and Family Dental Centre will lead the development and execution of comprehensive marketing and communication strategies aimed at growing the company’s patient base, enhancing brand reputation, and fostering effective internal and external communications. This role requires a strategic thinker with experience in the healthcare sector, particularly in dental practices, who can drive initiatives that align with the company’s goals and values.
Key Responsibilities:
Strategic Planning and Execution
- Marketing Strategy Development: Develop and implement marketing strategies and plans to drive patient acquisition, retention, and overall growth for the dental group practice.
- Brand Management: Oversee the creation and maintenance of a strong, professional brand identity for the company, ensuring consistency across all marketing materials and communication channels.
- Market Research: Conduct market research to understand patient needs, preferences, and trends. Analyse competitor activities to identify opportunities and threats.
Marketing Initiatives
- Patient Acquisition Campaigns: Design and execute multi-channel marketing campaigns to attract new patients. This includes digital marketing (SEO, PPC, social media), community outreach, and traditional advertising (print, radio, events).
- Patient Retention Strategies: Develop and implement programs to increase patient satisfaction and retention. This may include patient feedback systems, loyalty programs, and educational content.
- Digital Presence Management: Oversee the company’s online presence, including website management, social media profiles, and online reviews. Ensure that the digital content reflects the company’s values and services effectively.
Communications Management
- Internal Communications: Develop and maintain effective internal communication channels to ensure that staff are informed about company updates, policies, and events.
- External Communications: Manage public relations efforts, including media relations, press releases, and community relations. Represent the company at industry events, trade shows, and community functions.
- Content Creation: Oversee the creation of marketing and communication materials, including brochures, newsletters, blog posts, and educational content for patients.
Team Leadership and Collaboration
- Team Management: Lead, mentor, and support the marketing and communications team. Foster a collaborative and high-performance environment.
- Budget Oversight: Develop and manage the marketing and communications budget. Track and report on the ROI of marketing campaigns and communication efforts.
- Cross-functional Collaboration: Work closely with dental professionals, administrative staff, and other departments to align marketing and communication strategies with company goals.
Innovation and Trends
- Industry Trends: Stay updated on the latest trends and best practices in dental marketing and healthcare communications. Apply innovative approaches to keep the company competitive.
- Technology Utilization: Leverage the latest technologies and tools to enhance marketing efforts and streamline communication processes.
