Established in 1973 with headquarters in Seoul, South Korea, Cheil Worldwide is one of the world’s leading integrated marketing communications networks, with more than 6,800 employees globally in more than 54 offices in 46 countries.
For more information, visit us at: www.cheil.com.
Cheil is inviting candidates to join our growing Digital Solutions Division. Reporting to the Digital Account Director. We are seeking a talented and experienced Data Analyst to join our team and play a pivotal role in analyzing and optimizing the performance of Samsung.com, one of our key clients. The ideal candidate will have a strong background in data analysis, with expertise in Adobe Analytics and a passion for leveraging data-driven insights to drive strategic decision-making:
Data Analyst
Responsibilities:
· Utilize Adobe Analytics to track, measure, and analyze key performance metrics for Website and Application, including but not limited to traffic, user behavior, conversion rates, and campaign performance.
· Use additional analytics tool like GA4 or Appsflyer to track the specific performance of Application
· Conduct an analytics tagging audit by using the relevant debugging solution to validate if all events and visits are properly tracked by Adobe Analytics
· Develop and maintain dashboards and reports to provide actionable insights and recommendations to internal stakeholders and the client.
· Conduct in-depth analysis to identify trends, patterns, and opportunities for optimization, with a focus on improving user experience, conversion rates, and overall site performance.
· Collaborate with cross-functional teams including digital marketing, web development, and client services to implement data-driven solutions and drive continuous improvement.
· Automate a manual analytics process by using the advanced excel formula, and programming languages like Python and SQL if possible
· Stay abreast of industry trends, best practices, and emerging technologies in web analytics and digital marketing to inform strategic recommendations and enhance performance
Requirements:
· Experience and Tools: At least 2-3 year of experience with Adobe Analytics and/or other web/app analytics tools such as Google Analytics, Appsflyer, Adobe Campaign, and Adobe Target.
· Data Analysis: Proven experience in data analysis, preferably within a digital marketing or e-commerce environment, and strong analytical skills with the ability to generate information and derive key insights.
· Communication: Excellent communication and presentation skills, especially in PowerPoint and Excel. Ability to effectively convey technical concepts to non-technical stakeholders.
· Work Environment: Ability to work both independently and collaboratively in a fast-paced, deadline-driven environment. Detail-oriented with a strong focus on accuracy and quality of work.
Preferred qualifications:
· Bachelor's degree in Marketing, Computer Science, Statistics, Mathematics, or a related field.
· Experience working with e-commerce platforms
· Knowledge of digital marketing concepts and strategies.
· Experience in Adobe Analytics projects, digital marketing concept & strategies
· Experience in data visualization tools such as PowerBI, Tableau, Google Looker Studio
