The Product Specialist (PS) is the expert for the specific product group(s) in the sub-region from the technical and commercial perspectives and drives product related activities, collects market intelligence and conveys future product requirements to the BU.
The Product Specialist (PS) is responsible for turnover and gross margin (in country margin and regional BU gross margin) in agreement with the BU. They are also responsible for product positioning/image in the region in agreement with the BU.
Job Description:
- As product experts who deliver product competitiveness to contribute trade marketing excellence, ensure Knee Joint excellence between BU and RO; creating product competitiveness based on product knowhow & marketing knowledge; satisfy customers by providing attractive customer solutions; high customer orientation with go to market focus
- Support BU and sales force. Agree on promotion and campaigns (product specific content for communication)
- Create Product Plan of activity; Support with specific product training and do the internal product training for marketing and sales and externally for both 1st and 2nd TL
- Responsible for the development and implementation of product strategy in conjunction with the BU
- Follow through of Growth Projects (CAP)
- Responsible for business for respective product groups (follow-up w/ KPI defined)
- Define positioning of product line (specification and pricing) by distribution channel. The expert in market intelligence for theirproducts (customer, competitors, pricing, service, coverage, features, USPs, etc.)
- Analyse business with FAS. Keep tap on figures for business plan (sales volume and revenue)
- Define product category specific price components in alignment with Country marjeting & sales force
Qualifications:
- Economic academic education, with focus on marketing
- Job experience (3-5 years) within marketing, if possible also in sales.
- Strong English language skills
- Above average presentation skills (sales pitch)
- In depth knowledge of the key systems BW, SAP or FAS (or quick to learn)
- Strong knowledge which function the products fulfil in the vehicle, how they differentiate and their features and benefits on both the commercial and the technical side and present them to the relevant recipients.
- Take ownership of customer queries
- Comprehensive Knowledge of the 5P's and their leverages in the market
- Comprehensive Knowledge about product costing/pricing and other product related commercial/financial processes
- Skilled in competitor product analysis and consumer behaviour analysis
