Job Description
- Oversee the art department by hiring, training, assigning, scheduling, and mentoring staff
- Establish art department standards for production, productivity, quality, and client service
- Ensure team adheres to current processes, identifies opportunities for improvement, and proposes and creates processes and tools to support design operations
- Collaborate with marketing and sales divisions in creating marketing plans and aligning team priorities with business objectives so that high-quality work is delivered on time and on budget
- Develop presentation approaches, styles, and techniques for the team
- Analyze market trends, consumer needs, and the competitor landscape, and track campaign performance
- Work with entire team on a creative audit to elevate innovation and establish a unified brand understanding and company voice
- Conceptualize campaign vision, harnessing original graphics, copy, website content, social media, and other marketing materials
- Develop creative briefs based on ideas from brainstorming sessions, with direction, schedules, and deliverables for the creative team
- Delegate projects to in-house designers and oversee storyboards
- Obtain team approval of final layouts, storyboards, and illustrations; encourage members to provide feedback; and respond to internal commentary and requests
- Oversee presentation of final concepts and coordinate production and dissemination for cross-organizational use
Required skills and qualifications
- Eight or more years of professional experience in graphic design, with four or more years in a management role
- Proficiency with design software such as Adobe Creative Cloud
- Exceptional ability in typography, layout, and prototyping
- Highly skilled in leading a team of creatives
- Strong creative vision with attention to business objectives
- Bachelor’s degree (or equivalent) in fine art, graphic design, or similar discipline
- Experience as an art director
- Experience in web development
- Solid knowledge of photography and video production
