· Use social media marketing tools to create and maintain the company’s brand and company social media presences
· Develop social media marketing campaigns
· Promote brand-focused interactive and engaging content
· Interact with customers and other stakeholders via the company’s social media accounts
· Respond to inbound social media traffic
· Find and engage new potential clients
· Analyze the company’s digital marketing plan and social media strategy and identify strategic weaknesses and making recommendations for improvements
· Research social media trends and inform management of changes that are relevant to the company’s marketing activities
· Measure web traffic and monitor SEO
· Expand opportunities for revenue
· Set key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs
· Generate monthly statistical reports with social analytics and trends to track growth
