Key Responsibilities:
1. Market Intelligence: Conduct thorough market research to understand customer needs, market trends, and the competitive landscape. Use insights to position our products effectively.
2. Product Positioning and Messaging: Develop clear and compelling product messaging that differentiates our products in the market. Tailor messaging for different segments and marketing channels.
3. Go-to-Market Strategy: Plan and execute go-to-market strategies for new product launches and existing products. Coordinate with cross-functional teams to ensure successful roll-outs.
4. Sales Enablement: Equip the sales team with necessary tools, resources, and training to sell the product effectively. Create sales collateral, presentations, and case studies that align with customer pain points and product value propositions.
5. Content Development: Oversee the creation of marketing content such as blogs, white papers, product videos, and webinars that engage target segments and lead to conversions.
6. Customer Feedback: Gather customer feedback through surveys, focus groups, and direct interactions to guide future product development and marketing strategies.
7. Performance Measurement: Monitor and analyze product performance, market trends, and marketing campaigns. Adjust strategies based on analytics and results to optimize marketing effectiveness.
8. Collaboration: Work closely with the product development team to communicate customer needs and ensure the product roadmap aligns with market demands.
9. Budget Management: Manage the marketing budget for product lines, ensuring optimal allocation of resources across campaigns and initiatives.
How to Apply:
Interested applicants, please email your resume to [email protected]
Clara Crystal Lim Tyn Wei
CEI No: R23117784
Recruit Express Pte Ltd
EA Licence No: 99C4599
