Responsibilties
- Responsible for the full spectrum of marketing communications support for the assigned properties.
- Provide strategic direction and execution of communication materials, both offline and online as required for the assigned properties.
- Ensure consistent adherence to Corporate Identity guidelines of the assigned brand/s
- Develop and maintain content including videos and photographs of the assigned portfolios on company’s website and other owned platforms.
- Work closely with AGMs, ADSMs and Corporate / Field Sales to develop new campaigns for the respective market segments
- Recommend, use and optimize various communication platforms to engage with various audiences and market segments
- Drive PR activities to garner coverage for the assigned properties
- Support the brand/s’ Social Media Pages to increase awareness for the brands and the assigned properties
- Develop creative ideas to continuously improve internal processes and elevate the standard of work produced
Requirements
- Minimum 8 years for experience in hospitality, preferably with reputable hotel brands, chains or equivalent and minimum 4 years in managing direct reports.
- Experience in managing external agencies such as creative, media buy, PR and social media
- Experience in managing external vendors and partners such as printers, publishing houses etc
- Excellent written & spoken English are a must. Good written & spoken Mandarin will be a plus
- Proficient in MS Office tools such as Word, Excel, Outlook and PowerPoint
- Knowledge of Photoshop or similar software will be an advantage
- Knowledge of digital marketing and social media management will be an advantage
- Motivated, passionate and self-starter individual who thrive working in a fast-paced environment with demanding work schedules
- Organized, detailed-oriented and sensitive to deadlines
- Excellent interpersonal and communications skills including demonstrated poise, tact and diplomacy especially in dealing with media and senior managements.
- Ability to work independently and as a team player
