Be part of the marketing team to oversee a series of events to deliver engaging omni-channel marketing campaigns to increase event branding, attendance, and partnership collaborations.
Marketing Planning & Execution
- Develop and monitor development of marketing assets
- Manage and develop content for event website, EDMs, social media platforms and online channels
- Manage event registration system and on-site registration i.e. Facilitate online & on-site registration, send email confirmations and attending to enquiries
- Management of photographers and videographers for event coverage
- Supporting the marketing team in administrative tasks
Analytics & Lead Generation
- Use of online / enterprise systems for marketing purposes and database management
- Data Management including data mining to improve customer segmentation and targeting as well as campaign performance
- Measure customer satisfaction by developing surveys and provide insights
- Track, evaluate and report results for marketing campaigns
Partnership and Collaboration
- Manage working relationship with creative agencies and vendors
- Preparation of publicity contracts & materials to engage trade media partners and local media
