THE CONTEXT _________
Since 1947, the men and women of Parfums Christian Dior have embodied the founding "couturier-perfumer's" unique spirit of excellence, creativity, and expertise, both in France and throughout the world. Our House is an open and highly focused collective, a leader that thrives on the creativity of all its stakeholders. Our collective passion and our heritage, full of authenticity and dream, make us move forward and reinvent ourselves.
By revolutionizing the codes of French style and luxury through perfumes, and combining tradition with daring makeup and innovative skincare, we are reinventing every day the Dior style and its compelling, joyful, and absolute beauty. Our stimulating missions give our employees the opportunity to develop new skills, overcome spectacular challenges and reveal their talent.
To go further, with Dior.
YOUR MISSION _________
Drive Excellence in Visual Merchandising
POS Materials
- Achieve high visual merchandising standards across all touchpoints within SEA Counters.
- Responsible for launch update – ensure timely set up and high execution standard across counters.
- Maintain planogram database for all S.E.A counters
- VM Education: Guide teams in achieving the most qualitative and consistent in store presentation.
- Development / validate comprehensive VM guideline for field’s execution
- Act in alignment to the organization’s business objective & to propose relevant ideas to support
- Orientate monthly counter photo reporting between RM & VM Team
Forecast & Inventory Management
- Responsible for Novelty POSM forecast and allocation.
- Manage Basic POSM order requests from various stakeholders (RMs, field Team, field observation, maintenance, new counters openings etc.)
Counter Opening and Upgrades
- Develop VM guidelines for new / counter renovations, in accordance with Region’s assortment
- Participate in real estate design discussions, collaborate with Retail & Architects to generate optimized store layouts
- Provide solutions for Temporary counter while upholding brand equity & budgets.
- Maintain effective communication between key stake holders and contractors.
Trade Planning & Execution
- Work with area manager on animation strategy and plan full year trade calendar for region
- Lead discussions with retail teams to streamline retail-tainment concepts and execution
- Collaborate with regional team to ensure design adheres to brand principles
- Coach and guide trade executive on event conceptualization based on animation strategy, and to oversee design and production
- Guide trade executive on external stakeholder liaison eg. retailers for animation bookings and coordination, event agency management
- Work with trade executive on post event reporting – consolidate photos, sales results, feedback for internal evaluation
- Be jointly accountable with RMs on sales performance and ROI of trade events
Budget Management
- Maintain effective budget management across P&L lines - F24/F26/G25/G26/F23
- Work closely with Area Manager and Finance to ensure budget utilization is within control.
E-Retail
- Accountable to grow e-comm sales, market share and ranking as well as increase e-comm business share to Total Dior
- To build accelerate on all visibility & touchpoints on e-corners to reinforce brand image.
- Manage product assortment and drive online store mechanics for Dior e-retail corners in SEA
- Drive direct retailer relationships and to identify new e-retail opportunities with retailers
- Negotiation of digital animation plans with retailers
- Garner and analyze market & consumer data to present actionable insights for strategic planning.
- Collaborate with Regional Digital team for proposal of launch marketing plan and e-retail activations.
- Collaborate with Regional Digital team to develop and implement a seamless omnichannel for S.E.A.
- Site content review – site monitoring of E commerce and Competitor status
Traveling Requirements: 20-30% (Depending on Travel restrictions)
WHAT CAN WE OFFER? _________
- A challenging role in a fast moving, ambitious environment, with daily learning opportunities and passionate team members.
- Beyond this role, your development is a pillar of our ambition. Parfums Christian Dior, as part of LVMH, offers a Career perspective with a worldwide presence and continuous growth within 75 distinguished Houses.
So, How Far Will You Take Dior?
