Responsibilities:
- Develop and execute ASO strategies to improve app visibility and conversion rates in app stores (e.g., Google Play, Apple App Store)
- Conduct keyword research and competitive analysis to identify opportunities for app store optimization.
- Optimize app titles, descriptions, screenshots, and other metadata to enhance discoverability and appeal
- Track and analyse app performance metrics, making data-driven decisions to improve rankings and downloads.
- Collaborate with the marketing and product teams to align ASO efforts with broader marketing strategies.
- Stay updated on app store algorithms, guidelines, and best practices to ensure compliance and effectiveness.
- Conduct A/B testing of app store assets to determine the most effective combinations.
- Monitor and respond to user reviews and ratings to maintain a positive app store presence.
Requirements:
- Bachelor's degree in Marketing, Business, or related field.
- Proven experience in ASO or digital marketing.
- Strong analytical skills with the ability to interpret data and identify trends.
- Excellent written and verbal communication skills.
- Familiarity with ASO tools and analytics platforms. (e.g., App Annie, Sensor Tower, Mobile Action)
- Ability to manage multiple projects and deadlines simultaneously.
