Sales Manager job description
The Sales Manager directs and oversees organization's sales policies, objectives, and initiatives. Sets short- and long-term sales strategies and evaluates effectiveness of current sales programs. Recommends product or service enhancements to improve customer satisfaction and sales potential.
The Sales Manager must be familiar with a variety of [name of field] concepts, practices, and procedures. The incumbent relies on extensive experience and judgment to plan and accomplish goals, while leading and directing the work of others. A wide degree of creativity and latitude is expected.
The successful candidate will understand what motivates customers to buy and know how to tap into those needs and desires in an effective way. They will also be able to effectively motivate the team they lead to meet individual and organizational sales goals.
This position reports to the Head of Sales.
Sales Manager responsibilities:
- Determine annual unit and gross-profit plans by implementing marketing strategies
- Analyze sales trends and results
- Establish sales objectives by forecasting and developing annual sales quotas for regions and territories
- Project expected sales volume and profit for existing and new products
- Implement national sales programs by developing field sales action plans
- Maintain sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors
- Maintain professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, and participating in professional societies
- Contribute to team effort by accomplishing related results as needed
- Plan to ensure achievement of divisional and personal target, aligning with company sales policies and strategies
- Manage, develop, coach, control, and motivate the sales force to develop their skills to ensure that a high professional standard is achieved and monthly sales target and KPI target are met
- Ensure targets are delivered through people management, performance review, reward, and individual recognition
- Assess the strengths and weaknesses of the sales team and manage the sales program accordingly
- Provide on-the-ground support for sales associates as they generate leads and close new deals
- Meet with customers to discuss their evolving needs and to assess the quality of our company's relationship with them
- Develop and implement new sales initiatives, strategies, and programs to capture key demographics
- Identify emerging markets and opportunities for expansion
- Provide daily report of field sales success and communicate Voice of Customer (VOC) data to superiors
- Sell to existing and potential direct accounts
- Provide sales support to distribution partners to participate in closing and order or to facilitate and add value to the selling process
- Continually develop knowledge of the business climate, applications, and competition for defined geography and accounts
- Develop, maintain, and execute a territory plan
- Continually assess current business distribution channels, develop and evaluate their performance, and manage conflict, ensuring alignment with territory plans
- Maintain data relative to partners, accounts, and activities
- Document customer interactions
- Data analysis and reporting preparation as needed
- Develop successful and ongoing relationships with customers and clients
- Serve as the internal and external face of the organization
- Prepare and oversee sales budget
Sales Manager job requirements:
- 20 to 30% travel required
- Must be willing to work some evenings and weekends
- This is a hybrid position, requiring 3 days in the office and 2 days available to work remotely
Required/preferred experience and education:
- Bachelor's degree in business management, sales, marketing, or related field from an accredited university required
- Minimum of 3 to 5 years of sales experience required
- Experience in [name of field] preferred
Sales Manager skills list
Most employers will include the necessary skills required for their open position within the general job description and job requirements sections. Therefore, it's not common to find a simple list of skills in a Sales Manager job description.
That said, some employers might include a list of technical skills for positions that heavily require specific tech skills. Regardless, it's helpful to review a list of standalone skills required to succeed to further support you in writing an interview-winning resume.
