Roles:
1. **Brand Management**
- Develop and maintain the brand image of the tingkat and catering business.
- Ensure all marketing materials and communications align with the brand identity.
2. **Marketing Strategy Development**
- Create and implement marketing strategies to increase brand awareness and customer engagement.
- Identify target markets and develop marketing campaigns to reach these audiences effectively.
3. **Digital Marketing**
- Manage and optimize online presence, including the company website, social media channels, and online advertising.
- Develop and execute SEO strategies to improve search engine rankings and drive organic traffic.
4. **Content Creation**
- Produce engaging and relevant content for various platforms, including blog posts, social media updates, newsletters, and promotional materials.
- Collaborate with graphic designers and content creators to ensure high-quality content production.
5. **Campaign Management**
- Plan, execute, and analyze marketing campaigns, both online and offline.
- Monitor and report on the effectiveness of marketing initiatives, adjusting strategies as needed.
6. **Customer Relationship Management**
- Develop and maintain strong relationships with customers and partners.
- Gather and analyze customer feedback to improve products and services.
7. **Market Research and Analysis**
- Conduct market research to identify trends, opportunities, and competitive landscape.
- Analyze data to understand customer behavior and preferences, using insights to drive marketing strategies.
8. **Event Planning and Coordination**
- Plan and coordinate promotional events, tastings, and exhibitions to showcase products and services.
- Work with internal teams and external partners to ensure successful event execution.
9. **Budget Management**
- Develop and manage marketing budgets, ensuring efficient use of resources.
- Track spending and ROI for marketing activities to ensure cost-effectiveness.
10. **Collaboration and Teamwork**
- Work closely with sales, operations, and customer service teams to align marketing strategies with business objectives.
- Foster a collaborative environment to achieve common goals.
### Responsibilities:
- **Develop and execute comprehensive marketing plans** to achieve business objectives and increase market share.
- **Monitor industry trends** and competitor activities to identify opportunities for innovation and improvement.
- **Create promotional materials** that effectively communicate the value and benefits of the tingkat and catering services.
- **Utilize digital tools and analytics** to track and report on key performance metrics, using data to refine strategies.
- **Lead initiatives to enhance customer experience**, ensuring high satisfaction and loyalty.
- **Coordinate with vendors and agencies** for marketing production and media buying as needed.
- **Stay updated on the latest marketing trends** and technologies to keep the business competitive and innovative.
