1. Responsibility:
- Develop and implement strategic marketing plans to achieve company objectives and targets.
- Conduct market research and analysis to identify trends, opportunities, and competitive positioning.
- Collaborate with product management and sales teams to develop marketing collateral, sales tools, and promotional materials.
- Manage digital marketing efforts, including website optimization, email campaigns, SEO/SEM, and social media marketing.
- Oversee the creation and distribution of compelling content across multiple platforms, including blog posts, whitepapers, case studies, and videos.
- Measure and analyze marketing performance metrics to track ROI and optimize campaign effectiveness.
- Stay updated on industry trends and best practices to continually improve marketing strategies and tactics.
- Lead, mentor, and develop a high-performing marketing team to achieve departmental goals and objectives.
- Contribute to strategic decisions around the future direction of Ideku’s products.
2. Requirements:
- Bachelor’s degree in marketing, Business Administration, or related field.
- 3 years of experience in marketing roles, with a proven track record of success in developing and executing marketing strategies.
- Strong understanding of digital marketing channels and tools, including Google Analytics, CRM software, and marketing automation platforms.
- Excellent communication skills, both written and verbal, with the ability to effectively present ideas and influence stakeholders.
- Proven leadership experience, with the ability to inspire and motivate team members to achieve results.
- Creative thinking and problem-solving skills, with a keen eye for detail and a passion for innovation.
- Results-oriented mindset with a focus on driving measurable outcomes and continuous improvement.
- Up-to-date with the latest trends and best practices in online marketing and measurement
