Key Responsibilities:
- Conduct market research to identify trends, opportunities, and optimize campaigns.
- Develop and manage SEO, SEM, PPC, and digital advertising campaigns on social media platforms (LinkedIn, Facebook, TikTok, WhatsApp, etc.).
- Build and maintain websites using platforms like Webflow and Squarespace.
- Increase brand awareness and drive traffic and conversions with compelling visual ads and EDMs, according to the marketing calendar.
- Monitor, analyze, and report regularly on campaign performance and social media metrics.
- Collaborate with stakeholders and team members for cohesive branding and effective campaign delivery.
Requirements:
- Good understanding of PPC, SEM, and SEO strategies.
- Proficiency in Google Analytics, Google Tag Manager, and basic design tools like Canva.
- Ability to analyze data and make data-driven decisions.
- Ability to work independently and manage projects.
